Designing for Behavior Change (2nd Edition)
Applying Psychology and Behavioral Economics
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Designing for Behavior Change (2nd Edition)
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Narrado por:
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Danny Hughes
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De:
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Stephen Wendel
Acerca de esta escucha
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.
- Learn the three main strategies to help people change behavior
- Identify behaviors your target audience seeks to change—and obstacles that stand in their way
- Develop effective designs that are enjoyable to use
- Measure your product's impact and learn ways to improve it
- Combine behavioral science with data science to pinpoint problems and test potential solutions
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2020 Stephen Wendel (P)2023 Ascent AudioLos oyentes también disfrutaron...
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Historia4 out of 5 stars 6
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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5 out of 5 stars
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Great, logical book
- De Everyday Guy en 12-02-24
De: Don Norman
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Actionable Gamification
- Beyond Points, Badges, and Leaderboards
- De: Yu-kai Chou
- Narrado por: Scott R. Smith
- Duración: 12 h y 29 m
- Versión completa
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General4.5 out of 5 stars 498
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Narración:4.5 out of 5 stars 420
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Historia4.5 out of 5 stars 416
The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
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2 out of 5 stars
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Just a bunch of rules and no source references
- De Abel en 09-07-17
De: Yu-kai Chou
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Articulating Design Decisions
- Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
- De: Tom Greever
- Narrado por: Ric Chetter
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 146
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Narración:4.5 out of 5 stars 111
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Historia4.5 out of 5 stars 109
Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.
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5 out of 5 stars
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A must for any UX Designer!
- De Michael en 04-05-22
De: Tom Greever
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UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- De: Jaime Levy
- Narrado por: Jaime Levy
- Duración: 8 h y 1 m
- Versión completa
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General4.5 out of 5 stars 72
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Narración:4.5 out of 5 stars 65
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Historia4.5 out of 5 stars 65
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
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2 out of 5 stars
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Handbook for beginners, not suited for audio
- De Martin Valdez en 05-24-22
De: Jaime Levy
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UX Research
- Practical Techniques for Designing Better Products
- De: Brad Nunnally, David Farkas
- Narrado por: Charlie Krone
- Duración: 5 h y 14 m
- Versión completa
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General4 out of 5 stars 25
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Narración:4 out of 5 stars 20
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Historia4 out of 5 stars 20
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.
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5 out of 5 stars
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Excellent Overview of UX Research
- De Rob Stern en 02-16-22
De: Brad Nunnally, y otros
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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
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General4.5 out of 5 stars 4,685
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Narración:4.5 out of 5 stars 3,892
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Historia4.5 out of 5 stars 3,857
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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4 out of 5 stars
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
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Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- De: Teresa Torres
- Narrado por: Teresa Torres
- Duración: 7 h y 9 m
- Versión completa
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General4.5 out of 5 stars 237
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Narración:4.5 out of 5 stars 190
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Historia4.5 out of 5 stars 189
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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4 out of 5 stars
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The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
De: Teresa Torres
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Think Like a Game Designer: The Step-by-Step Guide to Unlocking Your Creative Potential
- De: Justin Gary
- Narrado por: Justin Gary
- Duración: 3 h y 26 m
- Versión completa
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General4.5 out of 5 stars 65
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Narración:5 out of 5 stars 54
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Historia4.5 out of 5 stars 53
Do you love gaming? Do you have ideas for games of your own and want to learn how to produce them professionally? Longtime game designer Justin Gary has the answers you seek. After 20 years in the gaming industry, creating such games as Solforge, Ascension, and the World of Warcraft Miniatures Game, Justin is now sharing all his secrets in Think Like a Game Designer. Best of all, Justin’s secrets are really simple, practical, and common sense steps you can take yourself.
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4 out of 5 stars
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Do you like quotes?
- De Reaver en 04-05-24
De: Justin Gary
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The User Experience Team of One (2nd Edition)
- A Research and Design Survival Guide
- De: Leah Buley, Joe Natoli, Jesse James Garrett - foreword
- Narrado por: Marnye Young
- Duración: 8 h y 38 m
- Versión completa
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General5 out of 5 stars 3
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Narración:5 out of 5 stars 3
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Historia5 out of 5 stars 3
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.
De: Leah Buley, y otros
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Writing Is Designing
- Words and the User Experience
- De: Michael J. Metts, Andy Welfle, Sara Wachter-Boettcher - foreword
- Narrado por: William Sarris
- Duración: 4 h y 41 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.
De: Michael J. Metts, y otros
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Laws of UX
- Using Psychology to Design Better Products & Services
- De: Jon Yablonski
- Narrado por: Jason Leikam
- Duración: 3 h
- Versión completa
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General4.5 out of 5 stars 111
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Narración:4.5 out of 5 stars 82
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Historia4.5 out of 5 stars 81
This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
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5 out of 5 stars
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Perfect for new designers
- De Evelene Montano en 06-24-23
De: Jon Yablonski
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Thinking Like an Economist: A Guide to Rational Decision Making
- De: Randall Bartlett, The Great Courses
- Narrado por: Randall Bartlett
- Duración: 6 h y 11 m
- Grabación Original
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General4.5 out of 5 stars 1,951
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Narración:4.5 out of 5 stars 1,708
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Historia4.5 out of 5 stars 1,685
Economic forces are everywhere around you. But that doesn't mean you need to passively accept whatever outcome those forces might press upon you. Instead, with these 12 fast-moving and crystal clear lectures, you can learn how to use a small handful of basic nuts-and-bolts principles to turn those same forces to your own advantage.
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4 out of 5 stars
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Great for beginners, nothing you for an economist
- De V. Taras en 07-08-15
De: Randall Bartlett, y otros
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User Story Mapping
- Discover the Whole Story, Build the Right Product
- De: Jeff Patton, Peter Economy - foreword
- Narrado por: Roy McCrerey
- Duración: 8 h y 19 m
- Versión completa
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General4.5 out of 5 stars 137
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Narración:4.5 out of 5 stars 117
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Historia4.5 out of 5 stars 117
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.
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2 out of 5 stars
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Straw man arguments and handwaving
- De Amazon Customer en 01-02-22
De: Jeff Patton, y otros
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The Design of Everyday Things
- Revised and Expanded Edition
- De: Don Norman
- Narrado por: Neil Hellegers
- Duración: 10 h y 39 m
- Versión completa
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General4.5 out of 5 stars 1,651
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Narración:4.5 out of 5 stars 1,318
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Historia4.5 out of 5 stars 1,307
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.
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5 out of 5 stars
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Designers Start Here (missing visual references)
- De sammy k en 09-01-19
De: Don Norman
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Misbehaving
- The Making of Behavioral Economics
- De: Richard H. Thaler
- Narrado por: L. J. Ganser
- Duración: 13 h y 35 m
- Versión completa
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General4.5 out of 5 stars 6,462
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Narración:4.5 out of 5 stars 5,549
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Historia4.5 out of 5 stars 5,506
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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3 out of 5 stars
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Great book if it's your first about Behav. Econ
- De Jay Friedman en 09-30-15
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Designing the Mind
- The Principles of Psychitecture
- De: Ryan A. Bush
- Narrado por: Steve Conley
- Duración: 5 h y 54 m
- Versión completa
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General4.5 out of 5 stars 325
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Narración:4.5 out of 5 stars 270
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Historia4.5 out of 5 stars 267
A bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives.
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2 out of 5 stars
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Disappointed
- De WLJ en 05-03-21
De: Ryan A. Bush
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User Friendly
- How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
- De: Cliff Kuang, Robert Fabricant
- Narrado por: Jean Ann Douglass
- Duración: 11 h y 18 m
- Versión completa
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General4.5 out of 5 stars 224
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Narración:4.5 out of 5 stars 186
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Historia4.5 out of 5 stars 186
In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.
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2 out of 5 stars
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Underwhelming real life examples
- De Nick en 12-17-20
De: Cliff Kuang, y otros
Lo que los oyentes dicen sobre Designing for Behavior Change (2nd Edition)
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Amazon Customer
- 08-03-24
Good overview of the discipline
Good book to understand the basics. I liked the presented framework describing the process of behavior change.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Consumer Expert!
- 07-27-23
Good information but…
I have read many many books on the topic and I can honestly say I haven’t heard anything different here. Don’t get me wrong it’s great information for a beginner but not much for someone that’s already knowledgeable of behavioral psychology.
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