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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
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Publisher's summary
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.
- Learn the three main strategies to help people change behavior
- Identify behaviors your target audience seeks to change—and obstacles that stand in their way
- Develop effective designs that are enjoyable to use
- Measure your product's impact and learn ways to improve it
- Combine behavioral science with data science to pinpoint problems and test potential solutions
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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- By: Karen Martin
- Narrated by: Karen Martin
- Length: 8 hrs and 25 mins
- Unabridged
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Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
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Not for me - dislike narrator's voice +
- By sharing1 on 10-11-19
By: Karen Martin
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Ideaflow
- The Only Business Metric That Matters
- By: Jeremy Utley, Perry Klebahn
- Narrated by: David Kelley, Jeremy Utley, Perry Klebahn
- Length: 9 hrs and 14 mins
- Unabridged
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How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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Great book, but…
- By Mark Nutting, CSCS*D, NSCA-CPT*D on 12-27-22
By: Jeremy Utley, and others
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Change Maker
- Turn Your Passion for Health and Fitness into a Powerful Purpose and a Wildly Successful Career
- By: John Berardi PhD
- Narrated by: John Berardi PhD
- Length: 7 hrs and 51 mins
- Unabridged
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If you work as a trainer, nutritionist, functional-medicine doctor, group instructor, rehab specialist, or health coach - or you eventually want to - this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.
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A must read or listen to!
- By teddy on 12-03-19
By: John Berardi PhD
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The Anxiety Toolkit
- Strategies for Fine-Tuning Your Mind and Moving Past Your Stuck Points
- By: Alice Boyes PhD
- Narrated by: Karen Saltus
- Length: 4 hrs and 49 mins
- Unabridged
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In The Anxiety Toolkit, Dr. Alice Boyes translates powerful, evidence-based tools used in therapy clinics into tips and tricks you can employ in everyday life. Whether you have an anxiety disorder, or are just anxiety-prone by nature, you'll discover how anxiety works, strategies to help you cope with common anxiety "stuck" points and a confidence that - anxious or not - you have all the tools you need to succeed in life and work.
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Q&As disrupt the flow
- By Brooke on 08-25-15
By: Alice Boyes PhD
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The Outstanding Organization
- Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence
- By: Karen Martin
- Narrated by: Karen Martin
- Length: 6 hrs and 5 mins
- Unabridged
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After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.
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Good breadth, shallow depth
- By aochoa19 on 02-09-21
By: Karen Martin
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A few very important points for running successful critiques in any field of design.
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What listeners say about Designing for Behavior Change (2nd Edition)
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- Consumer Expert!
- 07-27-23
Good information but…
I have read many many books on the topic and I can honestly say I haven’t heard anything different here. Don’t get me wrong it’s great information for a beginner but not much for someone that’s already knowledgeable of behavioral psychology.
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