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In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

What does it take to reach success in business - the kind of success that lasts? How do you set yourself apart from competitors or venture out into different markets? What does it take to develop streamlined processes, become a stronger team leader, and work your way up the corporate ladder?

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.

After 30+ years of starting businesses and helping thousands of other aspiring entrepreneurs to launch their businesses, I’ve learned three critical things: First, startup success does not happen in leaps and bounds. It happens in little hops. It’s a series of Stepping Stones. You will find in this guide the important hops. Your job is to hop from one stone to the next, then to the next…and the next….until you find yourself in business. But not just any business. A viable business. There’s a difference between starting a company and a viable business. Second, just about everything...

Conversationally Speaking has become the most popular book in the world teaching conversation skills. Millions of people have used it to learn the secrets of effective communication. This revised edition provides more ways to improve your conversation skills by giving you strategies that work for starting conversations, asking questions that promote interaction, interesting people in what you have to say, listening so that others will be encouraged to talk, avoiding rejection-producing behavior, handling criticism constructively, and more.

With Point Made, legal writing expert Ross Guberman throws a life preserver to attorneys, who are under more pressure than ever to produce compelling prose. What is the strongest opening for a motion or brief? How to draft winning headings? The answers are "more science than art," says Guberman, who has analyzed stellar arguments by distinguished attorneys to develop step-by-step instructions for achieving the results you want. In addition to all-new examples from the original 50 advocates, this second edition introduces eight new superstar lawyers

Experience the Results of a Successful Writing Career with "The Business of Writing" Discover the Secrets to Making a Living as a Freelance Writer and Entrepreneur - Unlock the Key to Finding an Agent and Landing Lucrative Writing Jobs - Transform Your Writing Career and Financial Future with Insider Knowledge - Learn the Ins and Outs of Incorporation, Taxes, and Copyright for Writers - Master the Art of Utilizing Writer's Market to Your Advantage - Create a Productive and Efficient Home Office for Maximum Success - Understand the Payment Process and How Much Writers Really Make - Explore ...

In this highly useful guide, international literary agent Jennifer Lyons leads more than 30 expert contributors in demystifying the business side of writing for aspiring authors.Whether you’re unclear on what to expect from your first book deal or just a little puzzled by your editor’s whims, The Business of Writing is the book for you. In it, Lyons empowers aspiring and experienced writers with everything they need to know about the business of selling books, from publicity to the legal and financial aspects of the trade.

This entertaining and sharply written guide - for both beginners breaking into comedy and professionals seeking to improve their sets and advance their careers - examines the work of great comedians such as Louis C. K., Jerry Seinfeld, Eddie Izzard, Moms Mabley, Hannibal Buress, Sarah Silverman, Richard Pryor, and more as a means of illustrating the most important techniques of performing and writing stand-up.

"Wine is, above all, about pleasure. Those who make it ponderous make it dull.... If you keep an open mind and take each wine on its own terms, there is a world of magic to discover." So wrote the renowned wine expert Kermit Lynch in the introduction to Adventures on the Wine Route, his ultimate tour of France, especially its wine cellars. The "magic" of wine is Lynch's subject as he takes the listener on a singular journey through the Loire, Bordeaux, the Languedoc, Provence, northern and southern Rhone, and Burgundy.

I wrote this book for all those who need to share their stories. Your words are powerful and so much needed. In this time and day, we need inspiration and encouragement! You are phenomenal and you can change the world with your words and your story. Sometimes we are not ready to share or maybe we think no one wants to hear it. But you need to tell it. You need to share it! We have all been through something, we have overcome, we have survived and we have chosen to succeed. So, you need to tell your story. If you are in business, your story can help your clients or customers connect and ...

How to Write an RFP and Manage an RFP Project will help you write a Request for Proposal, more commonly known as an RFP. Readers that will get the most from this book are those responsible for purchasing products or services through the competitive bidding process or who plan to work in that field. This book will not help you write the proposal in response to the RFP. If that's what you need, scroll down to in this description box and learn about the RFP Survival Kit Series. Use this book as a prompt to help you generate the right questions to ask during the course of your RFP project. Your...

I show you my experiences selling 100,000 copies of my own children’s books to help you master: - Social Media and Advertising - Increasing Visibility - Book Prices and Profits - And Much More! I left my job in 2018 because I made more money writing and self-publishing children's books (picture books, chapter books, middle grade novels) than working full time for someone else. I wanted to write books from home full time for years but was stuck in a life working for other people. Determined to change my life, I set out on a path to live the one I always imagined for my family. I tell you ...

Email Writing Skills helps you write quick, effective emails for fast money-making, using simple steps and smart AI tools. My book shows you how to write money-making emails that get results in just 10 minutes. Using both your skills and AI tools, this system is meant to help you quickly write emails that have a big effect. Quick and useful You’ll learn how to write persuasive emails quickly and easily. You’ll learn how to quickly make money with emails, skipping common problems like writer’s block and long drafts. AI Improves Efficiency AI tools can help you come up with catchy ...

In this book, you will be learning how to communicate effectively in English in a professional context. You will be expanding your English vocabulary, improve your ability to write and speak in both social and professional interactions, and learn terminology and skills that you can apply to business negotiations, telephone conversations, written reports, emails, and presentations. This book is written to bridge the gap between the general English and the specialized business English that you need for career advancement.