-
You Are the Brand
- The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business
- Narrado por: Mike Kim
- Duración: 7 h y 10 m
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Resumen del Editor
Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand.
It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?
Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned.
The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived.
Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?" Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives?
In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand. In this practical and inspiring audiobook, you will learn:
- How to identify and showcase your unique expertise
- How to gain clarity on your message, market, and business model
- Why the most effective marketing strategy is to simply tell the truth
- How-to-preneur vs. ideapreneur - which one are you?
- The three kinds of personal stories that ensure you stand out in your market
- The simple “9-Box Grid” that shows you how to price your products and services
- How to cultivate “rocket-ship relationships” that skyrocket your revenue and influence
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- De: Carrie Wilkerson
- Narrado por: Carrie Wilkerson
- Duración: 6 h y 26 m
- Versión completa
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Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
- De David en 06-21-12
De: Carrie Wilkerson
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
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Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 39 m
- Versión completa
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
- De Verified Amazon Customer en 12-27-21
De: Russell Brunson
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- De: Stephen Woessner
- Narrado por: Sean Pratt
- Duración: 5 h y 7 m
- Versión completa
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Historia
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
- De John Kiz en 12-20-18
De: Stephen Woessner
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Expert Secrets
- The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 26 m
- Versión completa
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- De Don Rhoads en 10-05-21
De: Russell Brunson
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The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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What If It Does Work Out?
- How a Side Hustle Can Change Your Life
- De: Susie Moore
- Narrado por: Sandy Rustin
- Duración: 4 h y 26 m
- Versión completa
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Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.
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Life changing book for everyone
- De Anonymous User en 12-06-19
De: Susie Moore
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
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In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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The Education of Millionaires
- It's Not What You Think and It's Not Too Late
- De: Michael Ellsberg
- Narrado por: Erik Synnestvedt
- Duración: 9 h y 42 m
- Versión completa
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Historia
The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.
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I can't get past the introduction
- De DaveO en 01-30-13
De: Michael Ellsberg
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Personal Branding for Dummies, 2nd Edition
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Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding.
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Great book. Better than expected.
- De Amazon Customer en 10-07-19
De: Susan Chritton
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Known
- The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
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In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
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Known Worked for Me
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Influencer
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Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.
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Not very insightful
- De ManBearPig en 10-02-18
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From Individual to Empire
- A Guide to Building an Authentic and Powerful Brand
- De: Laura Bull
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- Duración: 5 h y 18 m
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This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.
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practical solutions and exercises
- De Anonymous User en 03-17-24
De: Laura Bull
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On Brand
- Shape Your Narrative. Share Your Vision. Shift Their Perception.
- De: Aliza Licht
- Narrado por: Aliza Licht
- Duración: 8 h y 12 m
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From bestselling author Aliza Licht, On Brand is part career book, part personal growth guide and will help you answer the question: What’s on brand for you? Ideal for anyone seeking personal development to help them level up, pivot professionally, or for support through a transition.
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Must Read!
- De natalie en 10-13-23
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Reinventing You
- Define Your Brand, Imagine Your Future
- De: Dorie Clark
- Narrado por: Karen Saltus
- Duración: 5 h y 33 m
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Historia
A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.
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All common sense ideas.
- De Ch.U. en 06-14-13
De: Dorie Clark
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Personal Branding for Dummies, 2nd Edition
- De: Susan Chritton
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- Duración: 12 h y 34 m
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Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding.
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Great book. Better than expected.
- De Amazon Customer en 10-07-19
De: Susan Chritton
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Known
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- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 7 h y 33 m
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In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
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Known Worked for Me
- De Faith en 04-17-17
De: Mark W. Schaefer
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Influencer
- De: Brittany Hennessy
- Narrado por: Brittany Hennessy
- Duración: 4 h y 31 m
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Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.
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Not very insightful
- De ManBearPig en 10-02-18
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From Individual to Empire
- A Guide to Building an Authentic and Powerful Brand
- De: Laura Bull
- Narrado por: Eleanor Caudill
- Duración: 5 h y 18 m
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This intelligent, breezy listen provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.
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practical solutions and exercises
- De Anonymous User en 03-17-24
De: Laura Bull
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On Brand
- Shape Your Narrative. Share Your Vision. Shift Their Perception.
- De: Aliza Licht
- Narrado por: Aliza Licht
- Duración: 8 h y 12 m
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General
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From bestselling author Aliza Licht, On Brand is part career book, part personal growth guide and will help you answer the question: What’s on brand for you? Ideal for anyone seeking personal development to help them level up, pivot professionally, or for support through a transition.
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Must Read!
- De natalie en 10-13-23
De: Aliza Licht
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Reinventing You
- Define Your Brand, Imagine Your Future
- De: Dorie Clark
- Narrado por: Karen Saltus
- Duración: 5 h y 33 m
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General
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A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.
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All common sense ideas.
- De Ch.U. en 06-14-13
De: Dorie Clark
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Hook Point
- How to Stand Out in a 3-Second World
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 8 h y 11 m
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- De Anonymous User en 11-17-20
De: Brendan Kane
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I Am My Brand
- How to Build Your Brand Without Apology
- De: Kubi Springer
- Narrado por: Kubi Springer, Stephanie Racine
- Duración: 9 h y 30 m
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I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise....
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Great read
- De Amazon Customer en 08-13-20
De: Kubi Springer
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Introduction to Personal Branding
- 10 Steps Toward a New Professional You
- De: Mel Carson
- Narrado por: Mel Carson
- Duración: 54 m
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General
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Personal branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
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very good introduction
- De naysan en 03-20-17
De: Mel Carson
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The 22 Immutable Laws of Branding
- De: Al Ries, Laura Ries
- Narrado por: David Drummond
- Duración: 8 h y 8 m
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Good, but out of date
- De Dave Makes Things en 09-07-14
De: Al Ries, y otros
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My Brand Compass
- The 13Cs to Building Your Personal Brand
- De: Terri-Karelle Reid
- Narrado por: Dr. Terri-Karelle Reid
- Duración: 4 h y 30 m
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Media entrepreneur, TedX speaker, and sought-after host Dr. Terri-Karelle Reid now adds author to her impressive roster of impact. My Brand Compass: The 13 Cs to Building Your Personal Brand is her first book, and her latest project to motivate and inspire. Drawing on authentic personal reflections from being one of Jamaica’s most-loved media personalities, and professional experience working with global brands and events, this book is the essential guide to unlocking your best self now.
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Embark on a Transformative Journey of Self-Discovery and Brand Building with Terri-Karelle Reid's My Brand Compass Audiobook!
- De Wade Edwards-Green en 04-20-23
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Influence Unleashed
- Forging a Lasting Legacy Through Personal Branding
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- Narrado por: Victoria Pelletier
- Duración: 3 h y 44 m
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Do you want to have real impact in your career? Do you want to make a lasting impression on your colleagues and clients? In today's fast-paced corporate world, it's not enough to be competent. You need to stand out. Influence Unleashed is your road map to becoming an influential, admired, and respected figure in your field. Crafted for all levels of leaders, this book demonstrates how to make a lasting impact in your career, organization, and industry.
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A great place to start
- De Mariana A. Fonseca Medina en 02-22-24
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
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General
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
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Platform
- Get Noticed in a Noisy World
- De: Michael Hyatt
- Narrado por: Michael Hyatt
- Duración: 5 h y 13 m
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General
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Historia
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
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Lots of Quality Info, Not-So-Great Voice Over
- De Abe en 06-18-12
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The One Hour Content Plan
- The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells
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- Narrado por: Liz Morey
- Duración: 1 h y 59 m
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General
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Historia
The One Hour Content Plan will help you generate countless ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less.
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I don’t understand the hype!
- De AfterMath en 07-12-23
De: Meera Kothand
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Personal Branding in the Digital Age
- How to Become a Known Expert, Thrive, and Make a Difference in a Connected World
- De: Francine Beleyi
- Narrado por: Sarah-Jane Charlton
- Duración: 5 h y 36 m
- Versión completa
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General
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Historia
If you’ve ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this audiobook is for you. As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine Beleyi found common patterns distilled in an easy and clear framework with seven pillars anyone can use to lead in their chosen field and get highly paid.
De: Francine Beleyi
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Be Seen
- Find Your Voice. Build Your Brand. Live Your Dream.
- De: Jen Gottlieb
- Narrado por: Jen Gottlieb
- Duración: 8 h y 15 m
- Versión completa
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Be Seen: Find Your Voice, Build Your Brand, Live Your Dream is the guide you need to break free from your fears and step into your spotlight. Be Seen is a roadmap for building a personal brand that showcases your unique talents and strengths. Through relatable stories and actionable advice, Jen Gottlieb shares her own path to becoming a recognized expert in her field and takes you on a journey of self-discovery to help you find your voice and unleash your full potential.
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Be seen... opened my eyes
- De Melisharp en 04-26-24
De: Jen Gottlieb
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
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General
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Historia
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
Lo que los oyentes dicen sobre You Are the Brand
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Elizabeth
- 11-18-23
Insightful!!
This is the first time listening to an audiobook and enjoying it so much that I am willing and looking forward to buying the physical book. So many nuggets in Mike’s wisdom which he makes easy to understand as well as all the interesting guest interviews that he offers with, is definitely worth a listen AND a read more than once.
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- nancy
- 12-08-22
Great Personal Branding Book!
As a personal brand agency owner, who understands the impact of building your personal brand, I love how Mike shares relevant stories, techniques and strategies to help entrepreneurs build their personal brands. Well written, good advice and enjoyed listening to! Highly recommend!
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- dustin ehmen
- 01-30-23
Great recommendation
Even though I just starting out there are so many valued take aways from the book audiobook sounded like a podcast, really enjoyed the closing chapter. I will definitely recommend to others and listen to this book again.
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- Paul Klein
- 12-19-21
Well worth it!
So much wisdom and nuggets for those in the consulting, freelance and personal brand business.
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One of my favorite quotes:
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“It’s possible to be grateful for what we have and still want something different. When you double down on gratitude at the expense of your own honesty, you really have a false gratitude that moves you out of integrity.”
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WOW!!…Mike certainly has a way to cut to the chase and get to the point!
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If haven’t already bought this book You Are The Brand, go get it now, it well worth it🤘.
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- Peaceful Ruler
- 08-31-22
Branding made simple
Mike simplified branding into small nuggets of wisdom, knowledge, and understanding with practical tips and tools to build your brand. I thought it was a good to hear from different experts on various key topics to consider while building your brand that were very helpful. I would definitely listen to this book several times to grasp certain concepts to build my brand. Good book and dynamic audio book.
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- Kirk G.
- 01-04-23
Fireside chat
I felt like I was sitting around a campfire listening to Mike and meeting his friends that he shared with us in the bonus gathered golden nuggets along the way.
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