Make It Punchy
How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Make It Punchy
Compra ahora por $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Emma Stratton
-
De:
-
Emma Stratton
Acerca de esta escucha
Sell your tech (without getting technical).
B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers’ minds to how it can solve their problems.
This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step—from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She'll explain how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative.
With Make It Punchy, you’ll get proven techniques to share a simple, concise story about your tech solution with buyers—and finally stand out from the competition.
©2024 Emma Stratton (P)2024 Emma StrattonLos oyentes también disfrutaron...
-
Sales Pitch
- How to Craft a Story to Stand Out and Win
- De: April Dunford
- Narrado por: April Dunford
- Duración: 2 h y 57 m
- Versión completa
-
General5 out of 5 stars 29
-
Narración:5 out of 5 stars 25
-
Historia5 out of 5 stars 25
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
-
4 out of 5 stars
-
Thought provoking addition to a great book.
- De TohirT en 05-24-24
De: April Dunford
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 435
-
Narración:4.5 out of 5 stars 340
-
Historia4.5 out of 5 stars 338
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
-
Forget the Funnel
- A Customer-Led Approach for Driving Predictable, Recurring Revenue
- De: Georgiana Laudi, Claire Suellentrop
- Narrado por: Georgiana Laudi, Claire Suellentrop, Adam Clark
- Duración: 2 h y 21 m
- Versión completa
-
General5 out of 5 stars 2
-
Narración:5 out of 5 stars 2
-
Historia5 out of 5 stars 2
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
-
5 out of 5 stars
-
Short sweet and to the point
- De Marvin en 11-27-24
De: Georgiana Laudi, y otros
-
The Story Selling Secret
- A Simple, 5-Step Blueprint For Using Personal Stories To Create Emotional Connections, Make Yourself Unique, and Increase Sales
- De: Jim Edwards
- Narrado por: Virtual Voice
- Duración: 1 h y 47 m
- Versión completa
-
General5 out of 5 stars 11
-
Narración:4.5 out of 5 stars 9
-
Historia5 out of 5 stars 9
Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...
-
5 out of 5 stars
-
simple and powerful
- De David DeSchoolmeester en 04-07-24
De: Jim Edwards
-
Stories Sell
- Storyworthy Strategies to Grow Your Business and Brand
- De: Matthew Dicks, Masha Cresalia - foreword
- Narrado por: Matthew Dicks
- Duración: 12 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 22
-
Narración:4.5 out of 5 stars 21
-
Historia4.5 out of 5 stars 21
An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies
-
5 out of 5 stars
-
This convinced me to do things differently
- De nick en 07-27-24
De: Matthew Dicks, y otros
-
Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- De: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrado por: Chris Yeh, Reid Hoffman
- Duración: 9 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 1,691
-
Narración:4.5 out of 5 stars 1,368
-
Historia4.5 out of 5 stars 1,366
What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
-
1 out of 5 stars
-
not much here.
- De Francis Shanahan en 09-05-19
De: Reid Hoffman, y otros
-
Sales Pitch
- How to Craft a Story to Stand Out and Win
- De: April Dunford
- Narrado por: April Dunford
- Duración: 2 h y 57 m
- Versión completa
-
General5 out of 5 stars 29
-
Narración:5 out of 5 stars 25
-
Historia5 out of 5 stars 25
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
-
4 out of 5 stars
-
Thought provoking addition to a great book.
- De TohirT en 05-24-24
De: April Dunford
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 435
-
Narración:4.5 out of 5 stars 340
-
Historia4.5 out of 5 stars 338
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
-
Forget the Funnel
- A Customer-Led Approach for Driving Predictable, Recurring Revenue
- De: Georgiana Laudi, Claire Suellentrop
- Narrado por: Georgiana Laudi, Claire Suellentrop, Adam Clark
- Duración: 2 h y 21 m
- Versión completa
-
General5 out of 5 stars 2
-
Narración:5 out of 5 stars 2
-
Historia5 out of 5 stars 2
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
-
5 out of 5 stars
-
Short sweet and to the point
- De Marvin en 11-27-24
De: Georgiana Laudi, y otros
-
The Story Selling Secret
- A Simple, 5-Step Blueprint For Using Personal Stories To Create Emotional Connections, Make Yourself Unique, and Increase Sales
- De: Jim Edwards
- Narrado por: Virtual Voice
- Duración: 1 h y 47 m
- Versión completa
-
General5 out of 5 stars 11
-
Narración:4.5 out of 5 stars 9
-
Historia5 out of 5 stars 9
Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...
-
5 out of 5 stars
-
simple and powerful
- De David DeSchoolmeester en 04-07-24
De: Jim Edwards
-
Stories Sell
- Storyworthy Strategies to Grow Your Business and Brand
- De: Matthew Dicks, Masha Cresalia - foreword
- Narrado por: Matthew Dicks
- Duración: 12 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 22
-
Narración:4.5 out of 5 stars 21
-
Historia4.5 out of 5 stars 21
An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies
-
5 out of 5 stars
-
This convinced me to do things differently
- De nick en 07-27-24
De: Matthew Dicks, y otros
-
Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- De: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrado por: Chris Yeh, Reid Hoffman
- Duración: 9 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 1,691
-
Narración:4.5 out of 5 stars 1,368
-
Historia4.5 out of 5 stars 1,366
What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
-
1 out of 5 stars
-
not much here.
- De Francis Shanahan en 09-05-19
De: Reid Hoffman, y otros
-
Co-Intelligence
- Living and Working with AI
- De: Ethan Mollick
- Narrado por: Ethan Mollick
- Duración: 4 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 610
-
Narración:4.5 out of 5 stars 563
-
Historia4.5 out of 5 stars 563
Something new entered our world in November 2022—the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI.
-
5 out of 5 stars
-
great intro book marred by poor narration
- De Amazon Customer en 04-14-24
De: Ethan Mollick
-
The Product-Led Playbook
- How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
- De: Wes Bush
- Narrado por: Wes Bush
- Duración: 5 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 9
-
Narración:4.5 out of 5 stars 8
-
Historia4.5 out of 5 stars 8
Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.
-
5 out of 5 stars
-
Excellent Content
- De Clark Wright en 01-04-25
De: Wes Bush
-
Simple Marketing for Smart People
- The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
- De: Billy Broas, Tiago Forte, Ali Abdaal
- Narrado por: Billy Broas, Tiago Forte
- Duración: 3 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 6
-
Narración:5 out of 5 stars 6
-
Historia4.5 out of 5 stars 6
Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.
De: Billy Broas, y otros
-
Growth Levers and How to Find Them
- De: Matt Lerner
- Narrado por: Matt Lerner
- Duración: 2 h y 18 m
- Versión completa
-
General5 out of 5 stars 20
-
Narración:5 out of 5 stars 18
-
Historia5 out of 5 stars 18
Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.
-
5 out of 5 stars
-
I love new information, and I’ll never forget the lock analogy
- De Ryan Kanaley en 10-08-24
De: Matt Lerner
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 1,224
-
Narración:4.5 out of 5 stars 1,029
-
Historia4.5 out of 5 stars 1,021
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
-
Ikigai & Kaizen
- The Japanese Strategy to Achieve Personal Happiness and Professional Success (How to set goals, stop procrastinating, be more productive, build good habits, focus, & thrive)
- De: Anthony Raymond
- Narrado por: KC Wayman
- Duración: 5 h
- Versión completa
-
General4.5 out of 5 stars 307
-
Narración:4.5 out of 5 stars 269
-
Historia4.5 out of 5 stars 269
Discover the Japanese secret to unlocking your purpose, productivity, and passion in life!
-
5 out of 5 stars
-
Interesting perspective to conscious goal setting!
- De A&JSkand512 en 01-14-21
De: Anthony Raymond
-
Hell Yeah or No
- What’s Worth Doing
- De: Derek Sivers
- Narrado por: Derek Sivers, Naina Kader
- Duración: 2 h y 35 m
- Versión completa
-
General4.5 out of 5 stars 127
-
Narración:4.5 out of 5 stars 108
-
Historia4.5 out of 5 stars 108
Overwhelmed? If you feel anything less than “hell yeah!” about something, say no. We say yes too often. By saying no to almost everything, you leave space and time in your life to throw yourself completely into the few things that matter most.
-
2 out of 5 stars
-
AUDIO BOOK BUYER BEWARE!
- De The Intellectual Capitalist® en 04-14-24
De: Derek Sivers
-
Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- De: Jeb Blount, Mike Weinberg - foreword
- Narrado por: Jeb Blount, Jeremy Arthur
- Duración: 8 h y 21 m
- Versión completa
-
General5 out of 5 stars 222
-
Narración:5 out of 5 stars 198
-
Historia4.5 out of 5 stars 198
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
-
5 out of 5 stars
-
One of the best books on Sales!
- De Kathleen Fitzpatrick en 09-04-23
De: Jeb Blount, y otros
-
The Million-Dollar, One-Person Business
- Make Great Money. Work the Way You Like. Have the Life You Want.
- De: Elaine Pofeldt
- Narrado por: Elaine Pofeldt
- Duración: 4 h y 31 m
- Versión completa
-
General4 out of 5 stars 456
-
Narración:4 out of 5 stars 391
-
Historia4 out of 5 stars 383
The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the most ways to earn a living while having the lifestyles they want. In The Million-Dollar, One-Person Business, Elaine Pofeldt outlines the pathways to joining this entrepreneurial movement, synthesizing advice from hundreds of business owners who've done it.
-
2 out of 5 stars
-
don't buy in audio form
- De Megan Rutter en 01-05-18
De: Elaine Pofeldt
-
From Strength to Strength
- Finding Success, Happiness, and Deep Purpose in the Second Half of Life
- De: Arthur C. Brooks
- Narrado por: Arthur C. Brooks
- Duración: 5 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 3,318
-
Narración:4.5 out of 5 stars 2,901
-
Historia4.5 out of 5 stars 2,878
At the height of his career at the age of 50, Arthur Brooks embarked on a seven-year journey to discover how to transform his future from one of disappointment over waning abilities into an opportunity for progress. From Strength to Strength is the result, a practical roadmap for the rest of your life. Drawing on social science, philosophy, biography, theology, and eastern wisdom, as well as dozens of interviews with everyday men and women, Brooks shows us that true life success is well within our reach.
-
3 out of 5 stars
-
A self-help book for overeducated overachievers
- De 11104 en 02-23-22
De: Arthur C. Brooks
-
Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 296
-
Narración:4.5 out of 5 stars 235
-
Historia4.5 out of 5 stars 234
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
-
5 out of 5 stars
-
A must read!
- De marianella en 12-01-20
De: Wes Bush
-
Start Small, Stay Small
- A Developer's Guide to Launching a Startup
- De: Rob Walling
- Narrado por: Rob Walling
- Duración: 4 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 161
-
Narración:4.5 out of 5 stars 139
-
Historia4.5 out of 5 stars 136
Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.
-
2 out of 5 stars
-
Can't get past the vocal fry
- De Mahesh en 07-31-21
De: Rob Walling
Lo que los oyentes dicen sobre Make It Punchy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Dustin Levy
- 10-06-24
Easy listen, very actionable
Great approach to messaging, and an easy listen. The content related to leaving jargon behind is especially great for technical people coming into marketing. Can’t wait to make my writing more clear and concise!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña