Everybody Writes (2nd Edition)

Your New and Improved Go-to Guide to Creating Ridiculously Good Content

De: Ann Handley

Narrado por: Carolyn Jania, Ann Handley

Duración: 11 h y 26 m

Resumen del Editor

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

This new edition also includes: all-new examples, tools, resources; an updated step-by-step writing framework; added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today); the same witty and practical how-to approach; how to attract and retain customers with stellar online communication; how to choose your words well, sparingly, and with honest empathy for your customers; best practices and ideas for crafting credible, trustworthy content; and more.

Content marketing has evolved. Yet writing matters more than ever.

In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.

©2023 John Wiley & Sons, Inc. (P)2023 Ascent Audio

Everyone writes, but only one could write this book!

This is a solid primer on how to write well in the digital age (or any age for that matter, specially my age) and funny as hell too. I came to this book after I read Content Rules (which is great for Content Marketing) but after I started writing my blog, I froze like a deer with writers block in head lights and realized I had to go back to school and this book is the best school for Content Marketers who need to understand how to write well for the internet. Well done Ann, thanks!