Writing for Impact
8 Secrets from Science That Will Fire Up Your Readers’ Brains
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Narrado por:
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Bill Birchard
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De:
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Bill Birchard
Acerca de esta escucha
Read by the author.
Learn the keys to energizing your writing, engaging readers, and breaking out with influence.
What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots.
Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.
As a listener, you will:
- Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.
- Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator.
- Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.
- Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.
- Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.
Accompanying figures are included in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Bill Birchard (P)2023 HarperCollins LeadershipLos oyentes también disfrutaron...
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- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Kasia Wezowski, a leading researcher on body language and communication skills, combines her cutting-edge research with Marshall Goldsmith’s leadership development methodology in this practical and timely resource for leaders. Goldsmith believes that a leader’s job is to bring out the best in each team member and Language That Leads breaks down the ten core qualities of leadership, providing easy-to-follow implementation steps to express, observe, and project these qualities effectively through verbal and nonverbal communication.
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5 out of 5 stars
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I recommend
- De Amazon Customer en 01-30-24
De: Kasia Wezowski, y otros
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Wake Up!
- The Powerful Guide to Changing Your Mind About What It Means to Really Live
- De: Lindsay Teague Moreno
- Narrado por: Lindsay Moreno
- Duración: 5 h y 21 m
- Versión completa
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General5 out of 5 stars 97
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Narración:5 out of 5 stars 84
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Historia5 out of 5 stars 83
Why would you settle for an ordinary life when you have an extraordinary mind? Break your good life into six bite-size pieces so you can live a successful life without regret.
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5 out of 5 stars
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outstanding
- De Amazon Customer en 08-14-24
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Decoding Greatness
- How the Best in the World Reverse Engineer Success
- De: Ron Friedman
- Narrado por: Ron Friedman
- Duración: 8 h y 1 m
- Versión completa
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General4.5 out of 5 stars 280
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Narración:4.5 out of 5 stars 242
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Historia4.5 out of 5 stars 239
For generations, we’ve been taught there are two ways to succeed - either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.
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3 out of 5 stars
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Good book, but needed better research
- De aaron en 08-29-21
De: Ron Friedman
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- De: Neal Schaffer
- Narrado por: Stu Gray
- Duración: 6 h y 36 m
- Versión completa
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General5 out of 5 stars 10
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Narración:5 out of 5 stars 7
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Historia5 out of 5 stars 7
If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
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5 out of 5 stars
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Fantastic listen!
- De Jose Arroliga en 01-11-23
De: Neal Schaffer
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One by One by One
- Making a Small Difference Amid a Billion Problems
- De: Aaron Berkowitz
- Narrado por: Michael David Axtell
- Duración: 11 h y 9 m
- Versión completa
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General4.5 out of 5 stars 33
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Narración:4.5 out of 5 stars 27
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Historia4.5 out of 5 stars 26
Dr. Aaron Berkowitz had just finished his neurology training when he was sent to Haiti on his first assignment with Partners in Health. There, he meets Janel, a 23-year-old man with the largest brain tumor Berkowitz or any of his neurosurgeon colleagues at Harvard Medical School have ever seen. Determined to live up to Partners in Health’s mission statement “to bring the benefits of modern medical science to those most in need”, Berkowitz tries to save Janel’s life by bringing him back to Boston for a 12-hour surgery.
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5 out of 5 stars
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Excellent
- De Alan en 02-07-21
De: Aaron Berkowitz
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Craigslist Confessional
- A Collection of Secrets from Anonymous Strangers
- De: Helena Dea Bala
- Narrado por: Full Cast
- Duración: 8 h y 14 m
- Versión completa
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General4 out of 5 stars 46
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Narración:4.5 out of 5 stars 36
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Historia4 out of 5 stars 36
Helena Dea Bala was an exhausted and isolated DC lobbyist, suffocating under the weight of her student loan debt, when she decided to split her lunch with a man who often panhandled near her office. They chatted effortlessly as they ate; there were no half-truths, no fear of judgment. Helena felt connected and unburdened in a way she hadn’t in years. Inspired, she posted an ad on Craigslist promising to listen, anonymously and for free, to whatever the speaker felt he or she couldn’t tell anyone else. Emails from people desperate to connect flooded her inbox, and she listened.
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2 out of 5 stars
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Depressing
- De Brett W. en 03-01-21
De: Helena Dea Bala
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Inventology
- How We Dream Up Things That Change the World
- De: Pagan Kennedy
- Narrado por: Jonathan Todd Ross
- Duración: 7 h y 47 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
A father cleans up after his toddler and imagines a cup that won't spill. An engineer watches people using walkie-talkies and has an idea. A doctor figures out how to deliver patients to the operating room before they die. By studying inventions like these—the sippy cup, the cell phone, and an ingenious hospital bed—we can learn how people imagine their way around "impossible" problems to discover groundbreaking answers. Pagan Kennedy reports on how these enduring methods can be adapted to the twenty-first century.
De: Pagan Kennedy
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The Captive Imagination
- Addiction, Reality, and Our Search for Meaning
- De: Elias Dakwar
- Narrado por: Gary Tiedemann
- Duración: 15 h y 40 m
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
Addiction has been called a moral failing, a social problem, a spiritual crisis, a behavioral disorder, and a brain disease. It has also been called a class issue, a supply problem, a problem of learning, a memory disorder, and a result of trauma. And some propose that addiction is neither a disease nor a problem, but a transgressive expression of freedom, a maligned sub-culture, a therapeutic relationship. Even the term ‘addiction’ is open to question.
De: Elias Dakwar
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Burnout Immunity
- How Emotional Intelligence Can Help You Build Resilience and Heal Your Relationship with Work
- De: Kandi Wiens
- Narrado por: Eleanor Caudill
- Duración: 8 h y 2 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia4.5 out of 5 stars 2
Bolstered with research, exercises, self-assessments, and real-life stories from people with natural burnout immunity and those who’ve cultivated it, Burnout Immunity teaches workers how to positively cope with stress and to enjoy healthier and happier relationships with work.
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5 out of 5 stars
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What I needed
- De RP en 10-07-24
De: Kandi Wiens
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Master Mentors
- 30 Transformative Insights from Our Greatest Minds
- De: Scott Jeffrey Miller
- Narrado por: Scott Miller
- Duración: 5 h y 54 m
- Versión completa
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General4 out of 5 stars 52
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Narración:4 out of 5 stars 49
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Historia4 out of 5 stars 49
Mining the best and brightest revelations from Franklin Covey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.
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1 out of 5 stars
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Name dropping, shallow content, false humility
- De Sandy McPherson en 09-13-21
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Power, for All
- How It Really Works and Why It's Everyone's Business
- De: Julie Battilana, Tiziana Casciaro
- Narrado por: Samantha Desz
- Duración: 8 h
- Versión completa
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General4.5 out of 5 stars 27
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Narración:4.5 out of 5 stars 20
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Historia4.5 out of 5 stars 20
Power is one of the most misunderstood - and therefore vilified - concepts in our society. Many assume power is predetermined by personality or wealth, or that it’s gained by strong-arming others. You might even write it off as “dirty” and want nothing to do with it. But by staying away from power, you give it up to someone else who may not have your best interest in mind. We must understand and use our power to have impact, and pioneering researchers Julie Battilana and Tiziana Casciaro provide the playbook for doing so in Power, for All.
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5 out of 5 stars
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Outstanding!
- De Amazon Customer en 08-14-24
De: Julie Battilana, y otros
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The Five-Week Leadership Challenge
- 35 Action Steps to Become the Leader You Were Meant to Be
- De: Patrick R. Leddin, Stephen M.R. Covey - foreword
- Narrado por: Patrick R Leddin
- Duración: 4 h y 54 m
- Versión completa
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General5 out of 5 stars 14
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Narración:5 out of 5 stars 11
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Historia5 out of 5 stars 11
Develop and expand your innate leadership abilities through daily exercises and challenges designed to help you grow into the leader you want to be and prepare you for the job you were made to have. A recent Harvard Business Review article outlining a study of over 17,000 leaders found that although, on average, people begin to supervise others at age 30, most do not start to receive formal leadership training until their forties.
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5 out of 5 stars
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Great daily challenges
- De Rachel G en 12-12-22
De: Patrick R. Leddin, y otros
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Derailed
- Five Lessons Learned from Catastrophic Failures of Leadership (NelsonFree)
- De: Tim Irwin
- Narrado por: Tom Parks
- Duración: 5 h y 12 m
- Versión completa
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General4 out of 5 stars 5
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Narración:5 out of 5 stars 3
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Historia4 out of 5 stars 4
Written for leaders, aspiring leaders, and anyone who makes a difference in the lives of others, author and leadership expert Tim Irwin, PhD, examines how failures of character common to even the most capable individuals—including deficits in authenticity, humility, self-management, and courage—repeatedly lead to downfall.
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4 out of 5 stars
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Profiles in Failure
- De Darren Sapp en 02-01-22
De: Tim Irwin
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The Deal
- Secrets for Mastering the Art of Negotiation
- De: Josh Flagg
- Narrado por: Whitney Stuart
- Duración: 6 h y 38 m
- Versión completa
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General4.5 out of 5 stars 64
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Narración:4.5 out of 5 stars 57
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Historia4.5 out of 5 stars 57
Star of the hit show Million Dollar Listing Los Angeles, Josh Flagg shares his secrets to mastering any negotiation in any industry and at any level.
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4 out of 5 stars
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Flag this A entertaining read
- De Amazon Customer en 10-20-22
De: Josh Flagg
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How to Be a Modern Samurai
- 10 Steps to Finding Your Power & Achieving Success
- De: Antony Cummins
- Narrado por: John Telfer
- Duración: 6 h y 47 m
- Versión completa
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General4.5 out of 5 stars 143
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Narración:5 out of 5 stars 128
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Historia4.5 out of 5 stars 128
For centuries, the Japanese samurai were the unquestioned leaders of their society, maintaining their position through their iron will, Zen-like emotional control, and clan-building social skills. Today, in a world that focuses on instant gratification and self-indulgence, the way of the samurai is a challenging path to follow but will bring huge rewards to anyone who commits to it.
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5 out of 5 stars
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Great book
- De Clarence Sheets en 09-01-20
De: Antony Cummins
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The Elevated Communicator
- How to Master Your Style and Strengthen Well-Being at Work
- De: Maryanne O'Brien
- Narrado por: Lameece Issaq
- Duración: 6 h y 17 m
- Versión completa
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General4.5 out of 5 stars 20
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Narración:5 out of 5 stars 17
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Historia4.5 out of 5 stars 16
Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our motivation and wellbeing at work. And with teams experiencing more anxiety, stress, and burnout than ever before, strong communication skills have never been more essential. The key to this clear and effective communication begins with understanding our own personal communication styles.
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5 out of 5 stars
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Elevated Communicator
- De Anonymous User en 02-07-25
De: Maryanne O'Brien
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The Insider's Guide to Culture Change
- Creating a Workplace That Delivers, Grows, and Adapts
- De: Siobhan McHale
- Narrado por: Sarah Zimmerman
- Duración: 6 h y 48 m
- Versión completa
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General4.5 out of 5 stars 25
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Narración:4.5 out of 5 stars 19
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Historia4.5 out of 5 stars 19
From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change.
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5 out of 5 stars
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Fills a gap in the field of Culture Implementation
- De NEL en 11-06-20
De: Siobhan McHale
Lo que los oyentes dicen sobre Writing for Impact
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Datta Groover
- 03-25-25
a very scientific look of what works
I have read books on writing and this is one of the very best. it gives you many tools to engage readers and make your writing more effective.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Dave Puckett
- 07-03-23
Real Tips Anyone Can Use to Write Better
Interesting information that is not commonly known but makes perfect sense and is easy to put into practice.
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