Smart Brevity

The Power of Saying More with Less

De: Jim VandeHei, Mike Allen, Roy Schwartz

Narrado por: Mike Chamberlain

Brevity is confidence. Length is fear.

This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. In this revised and updated edition, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

In Smart Brevity​: The Power of Saying More with Less,Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.

Reseñas de la Crítica

A Wall Street Journal and USA Today national bestseller!

“Smart... [it offers] ways to communicate in a short-attention-span world."
—The New York Times' DealBook

"A slick, engaging and…laudable effort to help communicators reach through the verbal haze and grab readers by the lapels."
—The Wall Street Journal

“The writing of Smart Brevity is refreshingly taut and punchy; most of the sentences are finely crafted, short, and to the point, and rip across the page.”
—The New Republic

"The Axios founders’ new book makes the case for condensed communication—in an increasingly complex world."
—The New Yorker

Repetetive

It made the same point 24 times (Chapters)
Why it matters:
I’m busy and intelligent. Some repetition is good, but it was too much.

How to get your point across!

Until about the 17th chapter, when it starts talking about oral communications, this book is a five star, must-read. After that, it starts devolving into platitudes and truisms until it finally reaches the chapter on using “inclusive” language - a low point for the book.

Must Read for ALL Professionals

Not totally new concepts, but valuable approach to changing nature of work and communication

Where has this been???!!!

The guidance on capturing the audience to efficiently deliver messaging is top notch. The tools work

Infomercial teaches writing

1 big thing:
Journalists repackage how to communicate with impactful directness.

Why it matters:
it can help you write if you’re not already familiar with the style. The chapters and examples get you into the rhythms easily.👍

Yes, but:
All examples and case studies are about how their AI saved the day for their client company and sending you to their website. This makes the whole book feel like an infomercial. 😬

Bottom line:
It’s not terrible. Following the recommendations will work. If you have a minimum of 12k laying around, their miraculous AI will make you a copywriting god.🎉