What's Your Message?

Public Speaking with Twice the Impact, Using Half the Effort

De: Cam Barber

Narrado por: Cam Barber

You can be more persuasive by speaking in messages!

This audiobook has 69 chapters.

• To control anxiety, check out CHAPTERS 39-44.
• Want a quick method to prepare? Go straight to CHAPTER 49.
• How to start a speech? CHAPTER 59.
• How to end a speech? CHAPTER 60.
• Techniques to engage your listeners from start to finish? CHAPTERS 61-65.

For examples of great messaging, CHAPTERS 4 through 29 include case studies of Steve Jobs, Gandhi, Richard Branson, Bill Clinton, Jack Welch, Nelson Mandela, and others.

Key chapters:

• Ch 03 - The Power of Messaging
• Ch 11 - Messaging Makes Great Leaders
• Ch 12 - Gandhi
• Ch 13 - Nelson Mandela
• Ch 14 - Steve Jobs
• Ch 17 - Anita Roddick
• Ch 22 - Messaging Builds Your personal brand
• Ch 23 - Jules Lund
• Ch 24 - Janine Allis
• Ch 26 - Richard Branson
• Ch 27 - Hot Tub Ski Lodge Message
• Ch 29 - The Pope Francis Effect
• Ch 30 - Bad Messaging - The Cake That Cost a Federal Election
• Ch 31 - IBM Didn't Think
• Ch 33 - Format Wars: BluRay vs HD DVD
• Ch 35 - Public Speaking Myths
• Ch 37 - The Vivid Method
• Ch 38 - Part one - The Clarity First Principles
• Ch 39 - Principle 1 - All Anxiety is Caused by Uncertainty
• Ch 40 - Principle 2 - Message Transfer is Your Measure of Success
• Ch 41 - Principle 3 - We All Have The Closeness Problem
• Ch 42 - Principle 4 - Your Natural Style is the Right Style
• Ch 43 - Principle 5 - You Can Control Anxiety By Understanding It
• Ch 44 - Part two - Create a Speech Outline
• Ch 47 - The Speech Outline as Checklist
• Ch 49 - Crafting Your Message Step By Step
• Ch 50 - The Magic of Chunking
• Ch 51 - Structuring Your Ideas Step By Step
• Ch 52 - Start With Message Statement and Title
• Ch 56 - Structure Helps You Deliver a Speech More Powerfully
• Ch 57 - How to Rehearse in Half The Time
• Ch 58 - PART THREE - Give Great Explanations
• Ch 59 - How to Start a Speech
• Ch 60 - How to End a Speech
• Ch 62 - PROVOKE the Mind of Your Listener
• Ch 63 - Connect With Your Listener
• Ch 64 - Activate Your Listener's Mind
• Ch 65 - Visual Explanations - Slides and Visual Support
• Ch 67 - Bring Your Ideas To Life

©2015 Cam Barber (P)2018 Cam Barber

It was difficult for me to understand

I was really hoping to get a lot out of this audio book as a professional speaker and teacher.

It was very hard for me to understand the logic of structuring the book in this way. I think it started with the WHY, and the importance of making a speech/delivering messages. There were about 10 or so examples, some famous people and some not so, with very detailed explanations. I think this was the first half of the book.

I was interested and looking to learn the “HOW” aspect. And during the second part of the book there were some technical aspects to it. I think it’s very good. Part on structure was a bit difficult to understand because it used a diagram.

I’m not through with the book yet but it’s a very difficult listen, I need to be patient and go through the book in double sp