Storynomics

Story-Driven Marketing in the Post-Advertising World

De: Robert McKee, Thomas Gerace

Narrado por: Robert McKee, Thomas Gerace

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.

Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.

Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.

Reseñas de la Crítica

PRAISE FOR STORYNOMICS AND ROBERT MCKEE

"Essential reading for any company looking to build a loyal audience through great storytelling."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Simon Mulcahy, Chief Marketing Officer, Salesforce

"Storynomics should be required training for every marketer -- regardless of level or industry. It is truly a special treat to learn from these masters of storytelling."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}David Beebe, Emmy-winning Producer, Brand Storyteller; Former VP, Global Creative and Content Marketing & Founder of Marriott Content Studio, Marriott International

"We have worked with Robert McKee for over five years and his Storynomics techniques have opened the door to our innovation and growth. A must read!"—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Robert J. DeKoch, President & COO, The BOLDT Company

"If you want a clear and concise look at how modern brands are connecting with their customers today, Storynomics is it."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Brian Moody, Executive Editor, Autotrader

"Some look at recent upheavals in the marketing landscape and see shrinking opportunities, rising costs, and distracted, indifferent audiences. Storynomics is written for another group: those who see in these changes an opportunity to tell a deeper, more personal story to their audiences."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Pat Partridge, Chief Marketing Officer, Western Governors University

"McKee is the world's best-known and most respected lecturer of Storytelling Arts."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Wall Street Journal

"McKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Eduardo Arteaga, AVP of Digital Marketing, US Bancorp

"Between ad blockers, skippable commercials, and everything in between, marketers need to evolve to market in a form that is accepted by potential customers. Storynomics provides a blueprint marketing strategy that helps you connect to your audience in a meaningful way."—p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Jessica Snavely, Director Performance Marketing, Automattic

A most complete view of the modern marketing strategy

The best overview of practices in modern marketing. Rereading it after five years it still holds up and hits bullseye when talking about commerce-applied storytelling.

Good book. Introductory

There was a good story around setting up the story. There were a few key points to highlight and share. I would have liked if it had a more structured or classroom approach. I listened to it, maybe if I read it, I would have felt the classroom affect.

Informal

Helpful insight tips on how to market your work as an author, and information on how to write commercials. I will listen to it again.

Nothing but true

Great story about storynomics. The changing landscape of marketing and afvertising. The shoft in how to get your brand in the picture and your “news” shared. Very hopeful message for creatives who know how to create good stories that stick and spread.

Great book, but.. UPDATED

Update: Okay, so I figured it out. You have to play Robert's narration at a faster speed. I use 1.25x the speed and it keeps me engaged. I don't zone out anymore.

Old Review: Robert McKee.. legend. Book is really insightful and intuitive, except.. for his ability to read an audiobook. Something about his voice makes me tune out and not care.

I've bought several audiobooks from McKee.. same story. Great material... but something about his voice doesn't work for me.

Every Salesman and Business Rep Must Listen to this

What an incredible Listen! Robert McKee Blends real world examples with pop culture films and practical viral ad examples to make this book viable for anyone in 2019 and Beyond. I would absolutely recommend this if you are planning on releasing any kind of ad campaign in the next year centered around a product or service.

Behind the Advertisement Curtain

Always a pleasure to learn more from Mr. Mckee and now he's got Mr. Thomas

Taking Notes

I took more notes while listening to this book then I ever have before. I am a regular listener to non-fiction and business based books, and I’ve heard a lot of bad ones. This is most certainly not one of them.

Enjoy the learning experience of this book, but keep a notepad and pen handy. You just may learn more than you are able to remember in one sitting!

Gamechanger for sales & ads in a post TV world

I loved this book and found it to be more ad and social media focused than I'd expected but it talks about building and maintaining brand presence in a world where people skip over the commercials. This was really a good read!

Interesting book.

Gives you a marketing perspective through telling a story to captivate your target audience. very thought provoking.