Building a StoryBrand 2.0

Clarify Your Message So Customers Will Listen

De: Donald Miller

Narrado por: Donald Miller

Read by the author.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.

In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Story maps, charts, and tools to help you create your own StoryBrand BrandScript can be found in the audiobook companion PDF download.

Impressive framework and narration

The SB7 frameworks says this: 1) a hero -> 2) has a problem -> 3) and meets a guide -> 4) who gives them a plan -> 5) and calls them to action -> 6) to avoid failure -> 7) and end in success!
I've long been looking for a framework like this. Along with Cashvertising book, it's the one I resonate most!
It's so well written, excellent narration and it provides easy steps for clarifying your message and achieve brand awareness.

Highly recommend 👌

Some good ideas

As a long-time marketer, much of this is already in my quiver. There are still things in this book to test - so it has value.

So much clarity!

Great book. Brought me so much clarity on how I need to show up and message to my audience.

Simplified formula for messaging

Story Brand is now part of my essential marketing/business canon. Donald presents a framework to focus & refine your messaging to get the attention of people who need your product (heroes).

This is basically a great book on communication without the psychological terms.

Great ideas

Miller is on target with his latest book. Worth the read for all small business owners who care about their marketing and messaging.