The Ultimate Sales Letter, 4th Edition

Attract New Customers, Boost Your Sales

De: Dan S. Kennedy

Narrado por: Matt Cartsonis

Duración: 4 h y 45 m

Resumen del Editor

Write well to sell big!

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

• Completely updated text and examples
• Great headline formulas
• New exercises to spark creativity
• The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this audiobook, he shares his step-by-step formula so everyone can write letters that will nail the sale.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©1990, 2000, 2006, 2011 Dan S. Kennedy (P)2019 Simon & Schuster Audio

The Master of Direct Marketing Never Disappoints.

The Late Great Dan Kennedy...A One of A Kind. The Wealth of Knowledge Him and His Team Have Left Us In His Writings and Other Resources Are Remarkable Assets to Discover..

Worth Every Cent

This book gives you many great ideas and insight . I do a lot of direct marketing and after reading the book I went to work on my copy.

Really great reading by Cartsonis

I enjoyed listening to Cartsonis as much as I enjoyed all the helpful steps outlined in the book.

Timeless!

Having the wonderful experience of working directly with Dan as a student and meeting with him personally in Hudson, Ohio over a decade ago. I can say he was one of the best. You liked him or you didn’t. But, one thing is for sure... you couldn’t refute his strategies. Superb audio book.

Fantastic!!! Packed Full of Action Steps

Dan Kennedy was a master. Even though we have just lost him, his work lives on. The Ultimate Sales Letter is one of those must have books for all sales and marketing professionals. If you are a business owner, then that is you. Get your copy today and start profiting more now.

Mark Bowser
Author of “Sales Success” with Zig Ziglar

Actionable and formidable

Never disappoints! This book gives you the step by step and insights you need for writing sales letters. Already putting it into practice.

Warning.. This book will amass you fourtunes...

so many value bombs in this book I don't know where to begin. Honestly if you want to know more about copywriting and how to make an effective sales letter this book is the book for you!!

Best copywriting book I read

Super practical and evergreen ideas and principles.

I liked the fact that every chapter and tip is backed up with so many experience & knowledge.

Worth while listen.

This book definitely has some good content for any aspiring copy writer. If your a professional copy writer then you probably have already read/listened to this book and/or are aware of much of the content within however, I would suggest giving it a listen none-the-less as you may add some new little tricks and trades to your arsenal. Lastly, I would recommend this book to anyone in sales in general as you are certain to pick up some useful components that can and probably will, increase your sales if utilized.

Makes me Want to Order a Physical Copy!

This book is an absolute essential when studying copy and implementing copy into your business. I believe this book can be used like a reference and text book several times through out the year when writing copy. I want to buy the physical copy now.