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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

Kaulius arms you with perspective changes and mindset tools that can help anyone achieve greatness. These techniques have made world champions in multiple sports and helped CEOs and executives dominate in the business world and thrive at home. They can help you flourish too!

When Jen Welter became a linebackers coach for the Arizona Cardinals in 2015, she was the first woman to ever break the glass sideline of the NFL. In Play Big, Welter reveals the grit that it took to be a trailblazer in the ultimate boys' club.

”Guess what I just wagered? I put you up as the booty and I lost!!!” This is how I became an unintentional hotwife! My husband can be a real goof-off sometimes, and he can pull some real bonehead moves, I’ll tell you. His latest screw up on poker night really beats it all, tho. My loving husband decided to ante up with yours truly as the bet, and he LOST! So his two co-workers get a shot at me… both at the same time. I was already letting his boss have his way with me in our bedroom!!! So now I have THREE HOT MEN to PLEASE!!! I just can’t seem to resist big men… so… when my ...

The world’s biggest pop star. A strong, loving Daddy searching for his baby girl. A tough bodyguard. Cute Littles and summer fun. Get ready for a grand adventure—Mountainville style! Thea Simpson’s career has exploded. She’s the world’s most recognizable pop star, regularly selling out giant stadiums and adoring herself to millions all over the globe. But she harbors a secret. She’s a Little. And she longs for a loving, protective Daddy. Perhaps she’ll find him in Mountainville. Bronson has the most dangerous job on the planet: he’s an aerial lineman. But what people don’t...

Sara is frisky. She hasn't had a man in weeks and is finally reduced to pleasuring herself, only to be interrupted multiple times. Her best friend, Amy is getting married and Sara, despite her best efforts is fantasizing about her African American boyfriend, Mark. And they are NOT innocent fantasies. Sara' finally had too much and breaks down, telling Amy everything. Instead getting mad, Amy decides to share her boyfriend with her BFF and soon they are into it hot and heavy! Lot's of hot, threesome action, including backdoor play, toys, and fantastic girl on girl activities!

Fred interviews bestselling author and entrepreneur Markus Kaulius in this high-energy conversation, covering Markus' newest book, Play a Bigger Game: Make Your Life a Masterpiece and a whole range of topics that will fire you up. Markus is totally aligned with the Superbold philosophy, and is one of the boldest people Fred's ever met. Markus has started several six-and seven-figure businesses in his 25-year career, and is dynamic, fun and brilliant. His website is playabiggergame.com Don't miss this one!

406 MT Sports' Montana State Bobcats beat writer Victor Flores talks about the MSU football team's 52-13 win over Mercyhurst and upcoming Big Sky opener at Idaho State. Then Flores chats with Montana Grizzlies beat writer Frank Gogola about UM's 46-35 comeback victory over Western Carolina and upcoming game at Eastern Washington to begin Big Sky play (13:54).

We take a drive in the new Polestar 3, and talk to the company's Australia boss Scott Maynard about the EV industry and the rollout of the company's new models.

I help you play BIG in your life, career and relationships! Living the life you’ve always dreamed of, in ways you’ve never imagined!

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.

The White Lotus meets Agatha Christie in this bold novel from a #1 New York Times bestselling author: a recent divorcee's exclusive Big Sur resort vacation unravels when she discovers a dead body on the day of a wedding.

Adults only! READ FOR FREE with Kindle Unlimited! MC Sizematters brings you a genre defining vampire tale of eroticism, sex, and control! Vampires are real. They will suck you dry. But it isn’t your blood they’re after. They’ll control your mind, your body, and your cravings. You can’t resist them. You will succumb to their unending, overwhelming, unstoppable sexual desires until they drain you of your life force. It will be ecstasy to the end. Kim is a sexy big-breasted reporter who interviews a man with an inconceivable story. What she doesn’t realize is that from the moment she...

Welcome to Category Creation Lab: the Play Bigger Podcast, the ultimate destination for devotees, disciples, and adopters of Category Design. Produced and created by the team behind the best-selling book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, this insightful new podcast is must listen for founders, entrepreneurs, investors, enterprise leaders, CMOs and CEOs looking to become the Category Kings and Queens of their category.Led by Founder and Godfather of Category Design, Al Ramadan, Play Bigger is the leading advisory/ consultancy agency dedicated to ...

Ever wondered what it takes to close a deal so big it redefines your entire sales org? Tom White from Klaviyo joins us to break down how he landed a whale that was 4x larger than anything his segment had seen before. From leveraging his wine industry experience to maintaining the illusion of nonchalance, Tom shares the strategic moves that propelled him to 700% quota attainment. Learn why sometimes the best move is to do nothing, how to build a winning internal coalition, and why equal business stature matters more than you think. Whether you're a seasoned AE or just starting out, this episode...

🔥 On this episode of The Daily Buckeye Blitz, Joe dives into the highlights from Jim Knowles' press conference after Ohio State's win over Marshall, where the defense showed some cracks. What adjustments are being made as the Buckeyes prepare for their Big Ten opener at Michigan State? Joe covers it all as Ohio State looks to tighten up for a strong conference start! Don't miss the breakdown! Thursday, September 26, 2024 Subscribe to the Podcast 🔥 Check Out The Video Vault!!! https://www.thebuckeyecast.com/videovault/ Watch Recruiting Highlights, Greatest Buckeyes, and Ohio State Games!...

A groundbreaking women's leadership expert and popular conference speaker gives women the practical skills to voice and implement the changes they want to see - in themselves and in the world.

Oregon is back in action this week after a bye looking to prove that they can play with the best teams in the Big 10 and the country. How much can they showcase on Saturday in Los Angeles?On today's episode of Locked On Ducks, Spencer McLaughlin discusses 3 keys to a good performance against UCLA. If the Ducks win both sides of the line of scrimmage, they will roll the Bruins.Oregon's last 2 games against Boise State and Oregon State look better after their Week 4 performances. Could that help Oregon in a Playoff discussion in the long run?BECOME A LOCKED ON DUCKS INSIDERhttps://...

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