Showing results by author "Al Ramadan"

Categories

All Categories

2 results
Sort by
    • Play Bigger

    • How Pirates, Dreamers, and Innovators Create and Dominate Markets
    • By: Al Ramadan, Dave Peterson, Christopher Lochhead, and others
    • Narrated by: Sean Pratt
    • Length: 8 hrs and 6 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 355
    • Performance
      4.5 out of 5 stars 309
    • Story
      4.5 out of 5 stars 310

    Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

    • 5 out of 5 stars
    • Design and Build to be a Category King

    • By Tracy on 07-29-16

    Regular price: $27.37

    • Play Bigger

    • How Pirates, Dreamers and Innovators Create and Dominate Markets
    • By: Al Ramadan, Dave Peterson, Christopher Lochhead, and others
    • Narrated by: Sean Pratt
    • Length: 8 hrs and 7 mins
    • Unabridged
    • Overall
      5 out of 5 stars 6
    • Performance
      5 out of 5 stars 6
    • Story
      4.5 out of 5 stars 6

    The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

    Regular price: $28.96