Showing results by author "Christopher Lochhead"

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    • Play Bigger

    • How Pirates, Dreamers, and Innovators Create and Dominate Markets
    • By: Al Ramadan, Dave Peterson, Christopher Lochhead, and others
    • Narrated by: Sean Pratt
    • Length: 8 hrs and 7 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 414
    • Performance
      4.5 out of 5 stars 360
    • Story
      4.5 out of 5 stars 361

    Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

    • 5 out of 5 stars
    • The most impactful new thinking of the year

    • By Chris Guest on 12-21-16

    Regular price: $27.37

    • Play Bigger

    • How Pirates, Dreamers and Innovators Create and Dominate Markets
    • By: Al Ramadan, Dave Peterson, Christopher Lochhead, and others
    • Narrated by: Sean Pratt
    • Length: 8 hrs and 7 mins
    • Unabridged
    • Overall
      5 out of 5 stars 11
    • Performance
      5 out of 5 stars 11
    • Story
      5 out of 5 stars 11

    The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

    Regular price: $28.96