The Referral of a Lifetime: Never Make a Cold Call Again!

By: Tim Templeton

Narrated by: Tim Templeton

New edition, expanded & updated

Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers. Through an entertaining fictional story, Tim Templeton emphasizes the importance of applying the Golden Rule in business - building an ongoing relationship with customers based on genuine respect and caring, rather than just making the sale and moving on. But it's not enough to simply hope your customers will refer you - Templeton offers a proven system to make sure that they do.

In this completely updated and expanded edition, Templeton introduces the concept of the Perfect Client Avatar, a detailed profile of your ideal client that you keep in mind at all times to focus your efforts as you build your business. And he adds a new principle to his process: social proof. Templeton shows how the power of social media can help you leverage reviews, testimonials, and case studies of satisfied clients to expand your business 24/7 - add clients while you sleep!

Your customers and clients already know every new contact you will ever need to succeed - by applying Tim Templeton's system, they will naturally refer them to you.

©2016 Tim Templeton (P)2016 Tim Templeton

Excellent book about networking

I do ALL of my marketing via referrals and have for years. This book clarified some techniques and helped me better understand why some things work better that others (and it opened my eyes to another was to parse my contacts).

A great read for any business owner

Can't wait to put these learnings into practice. I will certainly refer this book to any of my entrepreneur friends 😉

very good

Easy to listen to and follow along. The stories were interesting and the characters are relatable. Very well done.

Short and Extra Sweet

I read alot of business books about marketing. This one was pretty to the point and wrapped in the nice bow of a story. The author repeats himself but not in a way that becomes monotonous but in a way that reinforces the lessons. Get this one if you want a simple system to increase your referrals and don’t want to listen to a long drawn out treatise on sales.

Further proof of a story’s impact

If you haven’t learned how monumental stories are, listen to this to cement story’s role in your life. Undeniably clear and concise so I can implement what I leaned. Great work Tim!

Much needed

When in business, sometimes the right way to go gets murky. I appreciated the clarity this one offered.

Great advice!

Common sense advice put into an actionable blueprint. Simple, to the point with a bit of a story, but none of the useless fluff that many business books seem to have.

I couldn't stop listening.

This book is very engaging and gives you a step-by-step information on all the processes.

Great book

It’s a story version about asking for a referral

There is a great script for asking for a referral about 2 hours in!

I highly recommend this book!

Great brook, phenomenal process

The process is simple, the 5 principles taught are easily adaptable. The only issue I had are… examples of real life tools used to assist in achieving the 5 principles. It’s tough to navigate what’s online when you don’t get a real starting point. Otherwise, everything about this book is worth the read. Highly recommended!