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Publisher's Summary

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

©2013 Tom Kelley and David Kelley (P)2013 Random House Audio

Critic Reviews

" Creative Confidence is a myth-busting, muscle-building gem of a book. It shatters the false belief that only some people are creative. Then it provides a smart, practical action plan for boosting your innovative capacities. If you want to be more creative, read the Kelley brothers' words, follow their advice, and then—as they'd tell you - do something!" (Daniel H. Pink, author of Drive, A Whole New Mind, and To Sell is Human)

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
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    370
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    57
  • 2 Stars
    16
  • 1 Stars
    9

Performance

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    148
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    53
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    16
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    7

Story

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    53
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  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

Just not enough there for me

My expectation was history, examples, methods on stirring creative juices from some of the biggest design innovators out there. There were a few very good tips/techniques on starting and fostering creativity within teams and on the job. But not a lot, and nothing really out of the ordinary or truly eye-opening. Beyond that, a lot of time spent in the story on other subjects about how to be good, respected people.

7 of 7 people found this review helpful

  • Overall
    4 out of 5 stars
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    2 out of 5 stars
  • Story
    2 out of 5 stars
  • G
  • 12-21-13

A dull pointless book

What would have made Creative Confidence better?

The book was just plain repetitive. Beyond make a rapid prototype, research your end user and test the work quickly they have very little to offer.

What could Tom Kelley and David Kelley have done to make this a more enjoyable book for you?

I was hoping for concrete examples, even anecdotes of their thinking in action. These are few and far between.

Who would you have cast as narrator instead of Dan Woren?

I would have cast someone with a more lively delivery. Dan Woren was monotonous and dull.

15 of 16 people found this review helpful

  • Overall
    1 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    1 out of 5 stars

Likely the worst audiobook I've listened to

Would you try another book from Tom Kelley and David Kelley and/or Dan Woren?

Not after listening to this one.

Would you ever listen to anything by Tom Kelley and David Kelley again?

Doubt it.

Would you be willing to try another one of Dan Woren’s performances?

Yes, performance was fine. The content of this book is horrendous.

What reaction did this book spark in you? Anger, sadness, disappointment?

Annoyance that these mindless ideas were compiled into a book. I had high hopes after seeing a few recommendations, but honestly, I have no idea how this book could impress anyone. Many examples are from IT, technology and large corporations, so they have little bearing on solopreneurs or small businesses. The examples they give for cultivating creativity include mindless recommendations like, "look to be creative". DUH. Absolutely nothing of substance in this book.

4 of 4 people found this review helpful

  • Overall
    3 out of 5 stars
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    4 out of 5 stars
  • Story
    2 out of 5 stars

Useful for business; not so much for personal life

Definitely not a bad book. Though, speaking purely subjectively, not to my liking (and not really what I was expecting). Everyone will find many valuable tips in it, though in my personal opinion, the provided examples/anecdotes are perhaps too business-oriented and get tiring after a while (there are just so many of them, and they're all quite detailed). It seems to go along with the recent obsession with entrepreneurship and, at times, seems a bit too idealistic for my taste.

That is to say, the focus is on one's work life, and less on one's personal life (which I was hoping to hear more about). However, if you are looking to improve your career, especially if you're an entrepreneur or a leader of sorts, or are simply stuck in a rut at work (but have the flexibility/authority to implement the provided tactics) then this book could be extremely valuable.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

A great book

This book is a great tool towards creating solutions and strategies with the needs of the user at the centre, it is about real world solutions and will be useful for anyone in any role in any business. I particularly liked the inclusion of methods discussed at the end of the book.

1 of 1 people found this review helpful

  • Overall
    3 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    5 out of 5 stars
  • RS
  • 06-23-15

Read the print one

Is there anything you would change about this book?

This book unfortunately doesn't lend itself well to an audiobook format as it's not easy to follow the content with a linear narrative. Also, not that big deal, but Dan Worren makes several pronunciation errors while reading Indian names.

The content itself is nice, and therefore, I ordered a print version of this book.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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    4 out of 5 stars
  • Story
    4 out of 5 stars

filled with practical and exciting examples

I feel encouraged to experience and accept failure as part of this wonderful learning proces

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

this book really has the substance.

the stories were entertaining and really aided in grasping the concepts laid out in the book. All around amusing and I'll be buying the paper copy as a reference.

  • Overall
    4 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars

Pretty Good

This book was pretty good. If anything the content of this book was more comforting than inspiring, but still nice hear.

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Great ideas but needs PDF included

Very interesting and informative. Would be greatly enhanced if the Audible book included downloadable PDFs of the tools covered in the book