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Publisher's Summary

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

©2012 Charles Duhigg (P)2012 Random House, Inc.

What members say

Average Customer Ratings

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  • Overall
  • Performance
  • Story

Lots of examples

Simple idea explained with many examples. I've listened this book few times now. The message is important and powerful but it could be compreased to a shorter book.

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Wasn't expecting a book of stories

I didn't get what I was looking for until the appendix. I think this book could have been summed up on a flash card.

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I thought the book would give practical advise

What disappointed you about The Power of Habit?

I thought the book would give practical advise but it's just a narration about case-studies

Would you be willing to try another one of Mike Chamberlain’s performances?

no

What reaction did this book spark in you? Anger, sadness, disappointment?

disappointment

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Interesting

very informative and can set you on part to change your life with time and devotion

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Science hidden by anecdotes

Commonsense advice with anecdotal evidence. Claims basis in science with few references. Frustrating last chapter.

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amazing tool!!!

absolute Truth!!!! Apply what is learned here and enjoy freedoms from bad habits picked up over the years of life. You can change anything you set your mind to. It just requires someone sticking to a new routine to do this!!!

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Very enjoyable and useful information.

I guess I was expecting something a little different when, bur this is not a how-to book. It is more focused on the scientific and psychological explanations of how the brain works and forms patterns and habits. It picks up on interesting cases of people with good and bad habits. But in the end, it is a useful tool to apply in your own life in order to be able to identify your own patterns and habits and maybe change them for the better.

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this was a fantastic read.

it kept my interest the entire book. There was a couple times that I thought the theories were impossible. And later they would get resolved and make sense.

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awesome

great book about habits and how it affects consumer behavior and also psychological behavior. great read.

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Enlightening

I was pleasantly surprised at how applicable this book is to the things we do everyday. It definitely made me appreciate the routines of everyday life and to evaluate them.