BJ Fogg, PhD
AUTHOR

BJ Fogg, PhD

BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works. He created the Tiny Habits Academy to help people around the world. He lives in Northern California and Maui. Find out more at BJFogg.com and visit TinyHabits.com to learn about his upcoming book, Tiny Habits: The Small Changes that Change Everything
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Featured Article: Head to Head—Competing Advice for How to Succeed


When trying to reach a goal or make a lifestyle change, it’s tempting to latch on to the advice of the first expert who promises to have all the answers. Dig a little deeper though, and you might find that the opposite of what you first heard may have been what you needed all along. To find the advice that works best for you, we’ve rounded up a list of top self-development books with competing messages to help you advance your personal journey.

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