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Publisher's Summary

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

©2012 Charles Duhigg (P)2012 Random House, Inc.

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5.0
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Story

  • 4.4 out of 5.0
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  • Overall
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  • Story

Great information with too much fluff

What did you love best about The Power of Habit?

Great information but too much fluff. Stories provide great examples which is needed, but much like my 80 year old grandfather, it sometimes takes 20 minutes to tell something that could be said in 3 minutes. It felt like fast-forwarding through some of the long stories about toothpaste and alcoholics anonymous. When he finally got to the point, it was a good point and the story helped focus it, but the stories were WAY too long.

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I'm not great at these reviews. but

I'm not great with these reviews. But, this book was a eye opener. definitely feed my brain.

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20/80

Is there anything you would change about this book?

There is very little useful information in this book, rest is just loosely related stories with unnecessary and often boring details like description of some football match from 15 years ago or 5 minutes of reading playlists of some radio stations.

Has The Power of Habit turned you off from other books in this genre?

No, but I'll be more careful and read reviews from other users. This book actually has everything you need to know about it in the comments.

If this book were a movie would you go see it?

Hell no.

Any additional comments?

If you just slightly interested in this topic, listen first hour or so, until the story about football coach starts. That's where you find most of the interesting stuff. Rest isn't worth your time.

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Not what I expected

4 Stars


I kind of struggled to finish this book. I'm really happy I did though. I was looking for a book to give me instructions on habits and routines. This book has alot of stories which are important for you understand, but I started to get bored of the stories. Just finish the whole book and you'll be happy.

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Nothing new.

It repeat some stories over and over seems like, some points were good some point I just could not get it. This book came very highly recommended, but to be honest left me disappointed.

  • Overall

great read but

great book but veered off a lil with the religious views. its still a must read I'm excited to use the principles

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Everyone should read this.

I'm not really sure where to start. I'm still processing the change in perspective this book has triggered in me, but I have already begun recommending it to all of my friends.

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  • Go
  • 09-19-17

Listened twice!

Listened twice within 2-3 months. On a good start of giving up a videogaming habit.

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loved it!

It's really entertaining and shows lots of examples of how habits affects our lives. I will probably listen more than once to get full benefit.

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a scientific approach habit

a refreshing book that is about the study of habit more than how to change habits