Showing results by author "Seth Godin"

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    • Purple Cow

    • Transform Your Business by Being Remarkable
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 58 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 2,288
    • Performance
      4.5 out of 5 stars 1,740
    • Story
      4.5 out of 5 stars 1,733

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    • 5 out of 5 stars
    • A must read for all entrepreneurs

    • By Derek on 12-21-09
    • Transform Your Business by Being Remarkable
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 58 mins
    • Release date: 04-29-09
    • 4.5 out of 5 stars 2,288 ratings

    Regular price: $13.99

    • Tribes

    • We Need You to Lead Us
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 3 hrs and 42 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 3,572
    • Performance
      4.5 out of 5 stars 2,635
    • Story
      4.5 out of 5 stars 2,602

    Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.

    • 3 out of 5 stars
    • Tribal Manifesto

    • By Joshua Kim on 06-10-12
    • We Need You to Lead Us
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 3 hrs and 42 mins
    • Release date: 10-16-08
    • 4.5 out of 5 stars 3,572 ratings

    Regular price: $14.95

    • Linchpin

    • Are You Indispensable?
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 8 hrs and 27 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 3,136
    • Performance
      4.5 out of 5 stars 2,152
    • Story
      4.5 out of 5 stars 2,124

    There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

    • 5 out of 5 stars
    • Maybe you missed the point...

    • By John on 09-01-11
    • Are You Indispensable?
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 8 hrs and 27 mins
    • Release date: 01-26-10
    • 4.5 out of 5 stars 3,136 ratings

    Regular price: $27.93

    • The Dip

    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 1 hr and 33 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 2,567
    • Performance
      4.5 out of 5 stars 1,891
    • Story
      4.5 out of 5 stars 1,892

    Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

    • 1 out of 5 stars
    • Touches to quitting, when to quit - just touches

    • By Hakan on 02-22-09

    Regular price: $7.95

    • All Marketers Are Liars

    • The Power of Telling Authentic Stories in a Low-Trust World
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 4 hrs and 20 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 1,469
    • Performance
      4.5 out of 5 stars 833
    • Story
      4.5 out of 5 stars 830

    Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

    • 5 out of 5 stars
    • dont be offended

    • By Christopher W Chrebet on 12-19-05

    Regular price: $19.95

    • The Icarus Deception

    • How High Will You Fly?
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 12 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 1,186
    • Performance
      4.5 out of 5 stars 1,038
    • Story
      4.5 out of 5 stars 1,035

    In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.

    • 5 out of 5 stars
    • Needed Perspective for the New Connected Economy

    • By Kim on 06-06-13

    Regular price: $28.00

    • Leap First

    • Creating Work That Matters
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 6 mins
    • Original Recording
    • Overall
      4.5 out of 5 stars 1,384
    • Performance
      4.5 out of 5 stars 1,175
    • Story
      4.5 out of 5 stars 1,164

    Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.

    • 4 out of 5 stars
    • Great content but audio needs to improve

    • By Jun on 03-10-15
    • Creating Work That Matters
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 6 mins
    • Release date: 02-01-15
    • 4.5 out of 5 stars 1,384 ratings

    Regular price: $9.78

    • This Is Marketing

    • You Can't Be Seen Until You Learn to See
    • By: Seth Godin, Ken Blanchard - foreword
    • Narrated by: Seth Godin
    • Length: 6 hrs
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, Online courses, lectures, and best-selling books. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better.

    Regular price: $21.00

    • Permission Marketing

    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 1 min
    • Abridged
    • Overall
      4 out of 5 stars 507
    • Performance
      4.5 out of 5 stars 317
    • Story
      4 out of 5 stars 314

    Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.

    • 3 out of 5 stars
    • Good concepts but outdated examples

    • By Amazon Customer on 12-10-11

    Regular price: $13.27

    • Poke the Box

    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 14 mins
    • Unabridged
    • Overall
      4 out of 5 stars 922
    • Performance
      4.5 out of 5 stars 587
    • Story
      4 out of 5 stars 579

    We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.

    • 5 out of 5 stars
    • Highly Motivational

    • By robert on 03-14-11

    Regular price: $6.99

    • Free Prize Inside!

    • The Next Big Marketing Idea
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 58 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 133
    • Performance
      4.5 out of 5 stars 76
    • Story
      4.5 out of 5 stars 77

    Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.

    • 4 out of 5 stars
    • Another gem from Seth

    • By Daryl on 12-29-09

    Regular price: $13.96

    • Linchpin

    • Are You Indispensable?
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 18 mins
    • Abridged
    • Overall
      4.5 out of 5 stars 172
    • Performance
      4.5 out of 5 stars 111
    • Story
      4.5 out of 5 stars 113

    There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations.

    • 5 out of 5 stars
    • Best Godin Book Ever!!

    • By Gregory Aurand on 07-08-10
    • Are You Indispensable?
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 18 mins
    • Release date: 02-09-10
    • 4.5 out of 5 stars 172 ratings

    Regular price: $15.93

    • We Are All Weird

    • The Myth of Mass and the End of Compliance
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 15 mins
    • Unabridged
    • Overall
      4 out of 5 stars 386
    • Performance
      4 out of 5 stars 325
    • Story
      4 out of 5 stars 326

    We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

    • 1 out of 5 stars
    • Nothing new

    • By Steven on 03-07-12

    Regular price: $10.49

    • The Big Moo

    • Stop Trying to Be Perfect and Start Being Remarkable
    • By: Seth Godin, The Group of 33
    • Narrated by: Seth Godin
    • Length: 3 hrs and 42 mins
    • Unabridged
    • Overall
      4 out of 5 stars 521
    • Performance
      4.5 out of 5 stars 97
    • Story
      4 out of 5 stars 98

    The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

    • 2 out of 5 stars
    • Be remarkable? This isn't.

    • By Evgeny on 06-10-06

    Regular price: $15.95

    • Unleashing the Ideavirus

    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 8 mins
    • Abridged
    • Overall
      4 out of 5 stars 219
    • Performance
      4.5 out of 5 stars 70
    • Story
      4 out of 5 stars 72

    Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.

    • 5 out of 5 stars
    • Idea Virus

    • By Amazon Customer on 03-31-05

    Regular price: $14.60

    • Small Is the New Big

    • And 193 Other Riffs, Rants, and Remarkable Business Ideas
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 27 mins
    • Abridged
    • Overall
      4 out of 5 stars 383
    • Performance
      4.5 out of 5 stars 114
    • Story
      4.5 out of 5 stars 114

    Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

    • 4 out of 5 stars
    • Required for Seth Godin's fans

    • By Gerardo on 06-18-12

    Regular price: $20.97

    • Survival Is Not Enough

    • Zooming, Evolution, and the Future of Your Company
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 54 mins
    • Abridged
    • Overall
      4 out of 5 stars 66
    • Performance
      4.5 out of 5 stars 15
    • Story
      4 out of 5 stars 15

    It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.

    • 2 out of 5 stars
    • Evolution analogy

    • By Gerard on 08-04-06

    Regular price: $19.93

    • Meatball Sundae

    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 4 hrs and 51 mins
    • Unabridged
    • Overall
      4 out of 5 stars 223
    • Performance
      4.5 out of 5 stars 61
    • Story
      4 out of 5 stars 59

    New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

    • 2 out of 5 stars
    • Meatball Godin

    • By Oliver Nielsen on 09-11-08

    Regular price: $18.87

    • La mucca viola: Farsi notare (e fare fortuna) in un mondo tutto marrone

    • By: Seth Godin
    • Narrated by: Dario Maria Dossena
    • Length: 4 hrs and 19 mins
    • Unabridged
    • Overall
      5 out of 5 stars 2
    • Performance
      4.5 out of 5 stars 2
    • Story
      5 out of 5 stars 2

    Che cosa hanno imprese internazionali come Apple, Google, Ikea, Starbucks o il macellaio Dario Cecchini, che voi non avete? Perché queste aziende continuano a stupire con il loro spettacolare successo, mentre le grandi marche di una volta arrancano a fatica alle loro spalle? Le "P" tradizionali come prezzo, promozione, pubblicità, posizionamento e altre che il marketing usa da tempo non funzionano più. Oggi, all'elenco, c'è da aggiungere un'altra P di importanza eccezionale: quella di Purple Cow, la Mucca Viola.

    Regular price: $13.70

    • Guerrilla Marketing for the Home-Based Business

    • By: Jay Levinson, Seth Godin
    • Narrated by: Barrett Whitener
    • Length: 5 hrs and 45 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 102
    • Performance
      3.5 out of 5 stars 39
    • Story
      4 out of 5 stars 36

    Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

    • 3 out of 5 stars
    • Very much out of date

    • By Lee on 08-28-09

    Regular price: $17.47

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