-
The Referral Engine
- Teaching Your Business to Market Itself
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
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Resumen del Editor
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends - it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.
Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Some of Jantsch's strategies include:
- Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.
- The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.
- Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.
The secret to generating referrals lies in understanding the "Customer Referral Cycle". Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.
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Narración:
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Historia
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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General
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Narración:
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Historia
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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General
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Historia
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- De: Stephen Woessner
- Narrado por: Sean Pratt
- Duración: 5 h y 7 m
- Versión completa
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General
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Historia
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
- De John Kiz en 12-20-18
De: Stephen Woessner
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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General
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Narración:
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Historia
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
- Versión completa
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General
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Historia
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
- De MR A G ADELAAR en 05-22-15
Las personas que vieron esto también vieron...
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Endless Referrals, Third Edition
- De: Bob Burg
- Narrado por: Christopher Grove
- Duración: 11 h y 30 m
- Versión completa
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General
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Narración:
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Historia
In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.
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A must-read for anyone in sales
- De Chris G en 12-10-22
De: Bob Burg
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Generating Business Referrals Without Asking
- A Simple Five Step Plan to a Referral Explosion
- De: Stacey Brown Randall
- Narrado por: Stacey Brown Randall
- Duración: 3 h y 14 m
- Versión completa
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General
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Narración:
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Historia
Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it - asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit.
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excellent approach on growing your business
- De taratooley en 07-30-20
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The Referral of a Lifetime: Never Make a Cold Call Again!
- De: Tim Templeton
- Narrado por: Tim Templeton
- Duración: 4 h y 16 m
- Versión completa
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General
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Narración:
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Historia
Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers.
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poorly written and just plain bad storytelling
- De MshnryMan en 08-01-16
De: Tim Templeton
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Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 48 m
- Versión completa
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General
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Narración:
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Historia
Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
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How to be a Jack of All Trades Marketer
- De Steven en 07-04-13
De: John Jantsch
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
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General
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Narración:
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Historia
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
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The Referral Magnet
- Growing Your Financial Practice Through the People You Already Know
- De: Kelly Edwards
- Narrado por: Kelli Tager
- Duración: 6 h y 41 m
- Versión completa
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General
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Narración:
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Historia
In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate.
De: Kelly Edwards
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Endless Referrals, Third Edition
- De: Bob Burg
- Narrado por: Christopher Grove
- Duración: 11 h y 30 m
- Versión completa
-
General
-
Narración:
-
Historia
In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.
-
-
A must-read for anyone in sales
- De Chris G en 12-10-22
De: Bob Burg
-
Generating Business Referrals Without Asking
- A Simple Five Step Plan to a Referral Explosion
- De: Stacey Brown Randall
- Narrado por: Stacey Brown Randall
- Duración: 3 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it - asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit.
-
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excellent approach on growing your business
- De taratooley en 07-30-20
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The Referral of a Lifetime: Never Make a Cold Call Again!
- De: Tim Templeton
- Narrado por: Tim Templeton
- Duración: 4 h y 16 m
- Versión completa
-
General
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Narración:
-
Historia
Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers.
-
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poorly written and just plain bad storytelling
- De MshnryMan en 08-01-16
De: Tim Templeton
-
Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 48 m
- Versión completa
-
General
-
Narración:
-
Historia
Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
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-
How to be a Jack of All Trades Marketer
- De Steven en 07-04-13
De: John Jantsch
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
-
General
-
Narración:
-
Historia
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
-
One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
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The Referral Magnet
- Growing Your Financial Practice Through the People You Already Know
- De: Kelly Edwards
- Narrado por: Kelli Tager
- Duración: 6 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate.
De: Kelly Edwards
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Beyond Referrals
- How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
- De: Bill Cates
- Narrado por: Tracy Kinkead
- Duración: 5 h y 56 m
- Versión completa
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General
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Narración:
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Historia
While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.
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I need to read this again!
- De Alan Berg en 04-28-19
De: Bill Cates
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The Commitment Engine
- Making Work Worth It
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 17 m
- Versión completa
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General
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Narración:
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Historia
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
De: John Jantsch
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Go-Givers Sell More
- De: Bob Burg, John Mann
- Narrado por: Bob Burg, John Mann
- Duración: 3 h y 47 m
- Versión completa
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General
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Narración:
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Historia
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- De Sandy en 09-23-10
De: Bob Burg, y otros
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Word of Mouth Marketing: How Smart Companies Get People Talking
- De: Andy Sernovitz
- Narrado por: Dave Mallow
- Duración: 5 h y 36 m
- Versión completa
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Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.
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Nothing you don't already know
- De Jonny en 11-05-12
De: Andy Sernovitz
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Hook Point
- How to Stand Out in a 3-Second World
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 8 h y 11 m
- Versión completa
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General
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Historia
Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- De Anonymous User en 11-17-20
De: Brendan Kane
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- De: Tim Templeton
- Narrado por: Michael Mish
- Duración: 3 h y 36 m
- Versión completa
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General
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Narración:
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Historia
In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.
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A real path to success
- De Mike Hooker en 09-26-10
De: Tim Templeton
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Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
- Versión completa
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General
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- De marianella en 12-01-20
De: Wes Bush
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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General
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Narración:
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Historia
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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Systemology
- Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems
- De: David Jenyns
- Narrado por: David Jenyns
- Duración: 5 h y 31 m
- Versión completa
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General
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Do you sometimes feel like your business is an adult daycare center? Are you constantly repeating yourself, fixing errors, and trying to hold things together? What if it were possible to create a business that runs itself? You’ve dreamed about it - now it’s time to make this a reality! SYSTEMology solves this problem with a proven, step-by-step business systemisation framework - designed so that even the busiest business owner can deploy it.
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Long sales pitch
- De Courtney Kimbrough en 02-01-22
De: David Jenyns
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- De: Jay Baer, Daniel Lemin
- Narrado por: Jay Baer, Daniel Lemin, Ted Wright
- Duración: 5 h y 34 m
- Versión completa
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General
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Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
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What a Talk Trigger
- De Yvonne en 10-10-18
De: Jay Baer, y otros
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- De: Ray Edwards
- Narrado por: Ray Edwards
- Duración: 4 h y 11 m
- Versión completa
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General
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Historia
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Buy the print or kindle version. The narration is trash.
- De Julia Perrodin en 07-09-20
De: Ray Edwards
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Against the Gods
- The Remarkable Story of Risk
- De: Peter L. Bernstein
- Narrado por: Mike Fraser
- Duración: 14 h y 27 m
- Versión completa
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General
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Historia
In this unique exploration of the role of risk in our society, Peter Bernstein argues that the notion of bringing risk under control is one of the central ideas that distinguishes modern times from the distant past. Against the Gods chronicles the remarkable intellectual adventure that liberated humanity from oracles and soothsayers by means of the powerful tools of risk management that are available to us today. This brand new audio edition of Bernstein's classic work is masterfully narrated by Mike Fraser.
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Glad it finally got here
- De bda31175 en 10-16-21
Lo que los oyentes dicen sobre The Referral Engine
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total
- Richard
- 10-18-10
Purple cow on steroids
This is probably the most beneficial marketing book I have read so far. If you have read Purple Cow, this book takes that concept further and focuses on real techniques on how to get people to refer you business.
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esto le resultó útil a 15 personas
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Ejecución
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- MICHAEL
- 11-16-22
A Must Read
I got to hear about this lovely book from Chris Guillebeau's book The $100 Startup. It is a must read.
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- Douglas Page
- 06-04-17
Great resource of referral ideas.
Well written and narrated. The book takes you through a great many ways for any organization to achieve a significant referral business.
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- Jeanette Fox
- 01-16-19
real world
Great read overall. i was inspired to take action with refers. And I loved the guidance and real world examples
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esto le resultó útil a 1 persona
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Ejecución
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- J. G.
- 09-12-11
Useful, but so boring I couldn't finish it
There are a lot of great tips in this book. It is just so boring that I could only make it half way through. If you want something to go to sleep to, this may be the book.
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esto le resultó útil a 1 persona
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- Eric
- 11-17-11
Brilliant
Better than Einstein's bio. I really was into this book and it's very well written.
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- DivZero
- 08-03-10
Packed full of getting it done
Jantsch has written a fantastic book about building a business based on referrals. The book is packed with idea after idea for helping your customers refer you to other customers.
If you've already read "The Ultimate Question" then this is the other half. Why just ask how likely are you to recommend us to a friend or colleague if you don't then ask them to actually get up and make that referral.
My current fave: "You're going to like our product so much that in 30 days I'm going to come back and ask you to introduce me to three friends or colleagues that could also benefit from our product"
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esto le resultó útil a 12 personas
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- Courtney Robertson
- 04-22-11
Synthesized on and offline networking
John Jantsch has done a great job at synthesizing the soft-skills of real world networking with the overview of the online landscape and best practices in networking online. It inspires quick action, but also in thoughtful content creation that generates inbound traffic are beneficial for business owners. I enjoyed the author reading of this book as well.
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esto le resultó útil a 7 personas
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- Robert W. Mann
- 02-13-20
Business resource library book
This is marketing dollars maximized! Reading this book will help you to see the value of building your business around generating referrals.
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- TMN
- 01-07-16
Actionable ideas
Great book and full of real ideas. Very easy to keep engaged and relate to.
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