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Entrepreneurship: 2 Manuscripts

How to Start a Business and Mental Toughness, Everything You Need to Know to Start and Grow Your Business the Right Way
Narrated by: Russell Newton
Length: 4 hrs and 28 mins
Categories: Business, Career Skills

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Publisher's Summary

Begin a new start-up, learn entrepreneurship skills, and understand what it means to start and develop a business.

Master your mind by using tips and strategies to increase your mental strength to achieve your goals easily and confidently.

Things you will learn:

  • Understanding your business' ideal customer and how to market to them
  • Develop a product/service for your business
  • Gain confidence and become decisive about the ideal way to proceed with your business
  • How to shortcut the need for money when starting a business
  • Destroy your limiting beliefs around money
  • Why it's not about money but your strategy, and how to design one
  • How to identify limited thinking that holds you back
  • How to use the power of your mind to create better results
  • Boost your confidence and courage
  • Attract the people and opportunities you crave
  • Stop sabotaging your success and enjoy taking practical action steps toward your goals

Becoming an entrepreneur is not always an easy process, but this audiobook is here to guide you along your path to professional success. In this guide, you will learn how to manage others, balance your personal and professional life, be an effective leader, and much more.

Mental toughness is an incredible skill that many successful people use to help overcome adversity and lead life with greater levels of success. This skill is one that takes time to master, but once you have developed it, it can help you out greatly when it comes to achieving your goals in life. Whether you want to try something brand new, get to greater heights with an existing skill, or otherwise achieve more in life, mental toughness can greatly help you get there. 

This audiobook covers:

  • What business is
  • Overview of entrepreneurship
  • Stages of entrepreneurial development
  • Start-up toolkits for starting a business
  • What you need for your entrepreneurial journey
  • Building a positive workplace
  • Key business tactics
  • Dealing with challenges
  • Scale up and expand your business
  • Strong leadership
  • What is mental toughness?
  • How to be emotionally strong
  • Grow physically tough to grow mentally
  • Unleashing your mind power
  • Mental toughness in action
  • Becoming mentally strong
  • Techniques to improve your mental toughness
  • Myths about mentally strong people
  • Difference between mentally strong and acting tough
  • Things mentally strong people don’t do
  • Habits to develop mental strength
  • Improving your emotional intelligence
  • Setting goals to increase your mental strength
  • The essence of mental toughness
  • Building an unbeatable mind
  • Gaining full control (You are not what you think)
©2019 Hugh Covey (P)2019 Hugh Covey

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  • Overall
    3 out of 5 stars
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  • A. Otung
  • 02-14-19

Some Useful (Albeit Unproven) Insights

I chose this book because of its interesting chapter headings and its flawless 25 5-star ratings, at the time. However...

I was disappointed with Part 1 - about entrepreneurship. The topics are covered at a high level and, perhaps due to my long term interest in entrepreneurship, I didn't learn much. I found a lot of it to be rudimentary (e.g. make a business plan) and common sense (e.g. hire people that you get on with, a good business partner's skills should complement your own etc.) and couldn't see the real life successful business experience of the author shining through. To this end, specific scenario examples articulating the author's assertions would have helped. Additionally, I would have loved to see the author play the devil's advocate against his own points so as to enable the reader to understand *why* they are correct, true or best.

Part 2 on mental toughness was better, although about 70% of it is spent telling the audience what mental toughness is and persuading the audience that it is a good thing, which was preaching to the choir, in my case, since understanding how to boost my mental toughness was one of the reasons I chose this book. There was too little content on how to actually improve your mental toughness and where this was proffered, I found it mostly vague and unjustified (e.g. meditation). However, I liked the chapter about controlling your thoughts because I knew it to be true and it contained clear actionable steps in support of this goal.

On the whole, I feel this book may be suitable for people who've never considered starting a business before but I wouldn't recommend it to those who have or to those who like to critique information before they accept it as valid or true.