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Editorial Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

Critic Reviews

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

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Average Customer Ratings

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  • 4.4 out of 5.0
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  • Overall
  • Paul
  • Portland, OR
  • 02-13-09

Paradigm shifter

Great book that really makes one think. The book read much too quickly and I was sorry when it ended.

6 of 9 people found this review helpful

  • Overall
  • Sarah
  • Victoria, British Columbia, Canada
  • 10-09-08

On and on and on and on and.... you get the idea.

I'm a fan of Gladwell, but found this pretty repetitive and boring to be honest. (I haven't even finished it yet, can't bring myself to!)

Great concepts but they could be expressed in a more concise and compelling way. Found the book to be too long-winded for my tastes.

27 of 42 people found this review helpful

  • Overall

Self Indulgent

It seemed as insightful to me as observing that if one eats too much one will get fat. The tipping point here likely being the introduction of ice cream 5 nights a week. I found the book to be no more than a collection of suppositions based on facts and information that most people aren't privy to or don't care about and wouldn't take the time to compile. The suppostions are then given names the author dreams up and presented as something supposedly profound. I did not finish the book.

15 of 24 people found this review helpful

  • Overall

Great Book

Really makes you think about how you do things in both a marketing and leadership setting.

2 of 3 people found this review helpful

  • Overall

Fascinating

study of how popular things get that way.

3 of 5 people found this review helpful

  • Overall
  • Performance
  • Story

Insightful

Really love this book! There is a lot to learn from it and apply to marketing or any form of business or even to ones personal life it would be extremely valuable. The insights contained within are worth the few hours of listening ten fold!

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In love

I loved this book ! It has a lot to learn and when you read you simply start to put labels on the behaviors of the people surrounds you.

Amazing. Thanks Malcom !

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  • Story

The book is ok. I belive a summary will do.

The book is ok, nothing to enlightening. I belive a summary will do. Not disappointed tho

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Must Read for Anyone who wants to make a large impact

One of the best books I have ever read. Amazingly insightful, highly useful and practical tips for any entrepreneur, philanthropist, teacher or human being, for that matter. Written in gorgeous prose.

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Malcolm Gladwell does it again!

I know this isn't a super new book but I'm just now getting around to it. I first listened to Outliers and then I had to hear this too. He is the ultimate professor. He explains these concepts and ideas so well.