
The Tipping Point
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Narrado por:
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Malcolm Gladwell
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De:
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Malcolm Gladwell
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Don't miss any of Malcolm Gladwell's books, articles, and interviews.©2000 Malcolm Gladwell (P)2005 Time Warner AudioBooksListeners also enjoyed...




















Reseñas de la Crítica
Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]
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Fresh and Original
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The Power of Numbers!
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The Tipping Point
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Phenomenal Book!!!
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Do not get (truncated version)
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Insightful, Important Information
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Abridged Adaptation of Social Marketing Classic
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The Tipping Point - the best.
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Interesting ideas
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I will ALWAYS recommend Malcolm Gladwell! All his books are great…unabridged.
Don’t get the abridged version.
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