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The Tipping Point Audiobook

The Tipping Point: How Little Things Can Make a Big Difference

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Audible Editor Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

What the Critics Say

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

What Members Say

Average Customer Rating

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  •  
    John 07-15-16
    John 07-15-16 Member Since 2015
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    "Fascinating."

    This book will change the way you look at all sorts of human phenomena, trends, and epidemics.

    0 of 0 people found this review helpful
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    kait 07-15-16
    kait 07-15-16 Member Since 2016
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    "subjective findings in a beautiful narative"

    Many interesting hypothesis were posed but I feel many were not left scientifically backed up. It is a great book to have you start thinking about epidemiology on an understandable level. Highly suggest people to read but maintain a level of natural skepticism.

    0 of 0 people found this review helpful
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    Justin 07-06-16
    Justin 07-06-16
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    "Good book"

    good luck I think some of the stories dragged on and didn't necessarily drive home the point that he was going for but all in all a good book

    0 of 0 people found this review helpful
  •  
    Robert Turner 07-06-16 Member Since 2014
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    15
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    "Still relevant, maybe even more so now "

    After writing this book, Maxwell must have found the most interesting Connectors and Mavens on the Plant. I wish I have access to his rolodex.

    0 of 0 people found this review helpful
  •  
    Ivonne 06-26-16
    Ivonne 06-26-16 Member Since 2016
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    "Exceptional"

    As an avid reader and user of Audible, I prefer to listen to the author himself/herself read their book. So, that is one plus right there.

    As to the content, it was very well written and educational. As with Outliers, Mr. Gladwell used common examples that everyone can relate to making it an educational piece. I definitely give it five stars overall.

    0 of 0 people found this review helpful
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    J. Wire 06-22-16
    J. Wire 06-22-16
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    "Put simply: i expected more"

    3 stars describes it perfectly. The concept was not fascinating and the examples were over described with little elaboration beyond the surface. Just my opinion.... However ill-conceived it may be. He read very smoothly and clearly though.

    0 of 0 people found this review helpful
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    SN Parent 06-19-16
    SN Parent 06-19-16
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    "A great listen"

    Very thought provoking. Glad well does his typical great job of weaving several different stories/observations into a a larger concept. Well worth it

    0 of 0 people found this review helpful
  •  
    Vince Edmonton, Alberta, Canada 06-16-16
    Vince Edmonton, Alberta, Canada 06-16-16 Member Since 2017
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    "interesting take on epidemics"

    Interesting take on social epidemics. I find myself looking for the connectors, mavens and salesmen in my life.

    0 of 0 people found this review helpful
  •  
    david 06-16-16
    david 06-16-16 Member Since 2015

    Hate reading, but love books. Not a great paradox. Loving audiobooks, & loving audible! It brightens up mundane activities..it's awesome!

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    "A book to be talked about provided you take notes"
    What did you love best about The Tipping Point?

    Provides the initial concept and explains it very well with many examples.Progresses through the argument in a logical and succinct manner.Comes back to main & critical points through many winding stories which back each other up. The fact that its read by the author ...and the author's voice is quite decent means that it's read with the enthusiasm at the right points in time for which the author intended to really extenuate his arguments.


    How would you have changed the story to make it more enjoyable?

    Its more of an information book, with will well researched arguments. I can't think of anything that would make it more enjoyable. Although its not a book that you should listen to in one go. More of a driving to work or sitting on the bus, walking home kind of book. 30 mins at a time is decent. Anything more than that and you get get overwhelmed by the information because there's not enough time to really ponder what he's arguing. Needs many breaks in between.


    Which scene was your favorite?

    Explaining about the advertising company that the shoe company 'Airwalk' hired and their very innovative marketing strategies about getting the 'cool kids' to pick up on the fashion and start a trend with as least push/ effort as possible just by understanding how social tipping points work.


    If you were to make a film of this book, what would the tag line be?

    Read/ listen the book you lazy lazy person you. (yep that would actually be the tagline)


    Any additional comments?

    Would very much recommend this book. Especially to those that have read 'Outliers' .Very interesting, very insightful, raises many talking points for friends and family alike.

    0 of 0 people found this review helpful
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    Gordon 06-14-16
    Gordon 06-14-16 Member Since 2016

    I'm retired....I love to walk, bike and "read" interesting stories.... I love discussing literature...

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    "Tipping point was interesting and informative."

    Tipping point allows The average person to take a peek behind the curtain to see the marketing forces that allow corporations to manipulate our thinking and direct our actions.

    0 of 0 people found this review helpful
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  • Neil
    BROSELEY, SHROPSHIRE, United Kingdom
    5/27/09
    Overall
    "Surprising - but maybe not!"

    Gladwell the maverick gives us his take on the spread of ideas, urban myths, and "sticky" advertising.
    I found it hard to get out of the car when this was playing, and wanting to go for a drive just so that i could indulge myself a little more with this exquisite book.

    0 of 0 people found this review helpful
  • Roger
    Southwick, West Sussex, United Kingdom
    2/16/09
    Overall
    "The tipping point is great"

    Try his videos on 'TED' if you want a free intro to him. It doesnt get to marketing really, until the end. To me thats fine as I prefer the idea of viral ideas than how to make people buy stuff.

    0 of 0 people found this review helpful

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