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Editorial Reviews

Why we think it's Essential: Like the best social dynamics professor you never had, Malcolm Gladwell deconstructs a wide range of phenomena (from the reduction of crime in New York to the rise of Sesame Street) to deliver a fascinating understanding of how "social epidemics" spread. And while author/narrators are often a mixed blessing, Gladwell is so friendly and well-paced that I was actually disappointed when The Tipping Point was over. —Ed Walloga

Publisher's Summary

Featuring a new afterword.

Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious.

The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world.

©2007 Malcolm Gladwell; (P)2007 Hachette Audio

Critic Reviews

"Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change." (Booklist)
"Hip and hopeful, The Tipping Point is like the idea it describes: concise, elegant, but packed with social power. A book for anyone who cares about how society works and how we can make it better." (George Stephanopoulos)

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Overrated

Perhaps the tipping point WAS a tipping point when it was published. It received so much fanfare. In today's world of social literature it is unremarkable. It could have been chopped in half. The first half gives all of the insight whereas the second half drones on trying to link phenomena to this concept. It's a useful but unduly long social science work.

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Overall a good and interesting listen

The book provides a broad different way to look at epidemics and on how to spread ideas. Although it's not a book about marketing, it can be very useful and interesting to marketing professionals.

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Brilliant

Always love concepts in Malcom Gladwell's books. I think I prefer listening to his books over reading them especially since the author is the reader!

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done

OK
this was a good book. but I think I'll listen to it to choppy. not sure when I have to leave 20 words for a review right this is crazy.

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Thoughtful Structures and Strategies

Really enjoyed the ideas contained within the book. Narrator, Gladwell himself, had an easy to listen to voice. Biggest distraction was the seemingly random music that began to play. Couldn't tell if it was meant to denote the end of a chapter, or an important point, or still something else. Hoping there isn't music in the next Gladwell book I am listening to... Outliers.

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Favorite author

I love everything that Malcolm Gladwell does. He is a magnificent story teller and explains the connections between real life issues like no one else could.

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Another great book

This was a very entertaining and educational book. I find it easy to listen to Malcolm's voice for hours on end. I keep coming back to this author because of his ability to spark my curiosity in the world.

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A True Treasure of Knowledge

Malcolm is an innovative thought leader who presents ideas that will stretch your mind. he finds ways to cut through misconceptions and shed light on the truth.

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Excellent content

I love Malcolm's work, but his voice can be a little droning. Overall good listen.

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Awesome

Absolutely loved listening to this book. A definitely must read for personal improvements. Intact I would read it again.