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Publisher's Summary

Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries.

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs) and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want.

In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Listen to The Startup Way and discover how to embrace change, survive and thrive.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.

©2017 Eric Ries (P)2017 Penguin AudioBooks

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  • Joe
  • 12-07-17

Just buy the lean start up...

Pretty drawn out and repetitive... Personally think it's not needed as it is not as good as the Lean start up.

1 of 1 people found this review helpful

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  • MR
  • 11-13-17

Poor sequel - major disappointment

I was looking forward to this book but it's a massive let down. The lean start up felt original whereas this feels like some cheap 1990s 'change' management book you find in airport book shops.

The idea of bringing the agile thinking into corporate world sounded like a good premise for a follow up book but the story descends into the usual cliche corporate fad talk of: 'buy in' ...'transformation' and limp diagrams.

There's no insights in this book, just regurgitated 80s-90s ideas e.g. Quality circles.

1 of 1 people found this review helpful

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  • Bermello
  • 11-09-17

Too repetitive

High expectations, bad experience.

It sounded a lot like “next chapter I am going to show a big secret to you” and here you are in the end, no big deal apart of this idea of “the entrepreneur function”

1 of 1 people found this review helpful

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  • Andrew Hill
  • 12-01-17

Might be worth buying lean startup

Cracking book. Can't wait to buy and listen to lean startup, something this book refers to throughout.

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  • Paul Martin
  • 11-18-17

Engaging look at the future of organisations.

A great book. helpful analogies to share with your colleagues who are struggling to embrace it adapt to transformation.

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  • James
  • 10-25-17

A beacon of progress

Is it possible to claim only a few days after release that this is one of the best business books ever written? It feels like a paradigm shift - addressing the wider business community in a way that The Lean Startup only hinted at. Surely will be top of the reading list for anybody trying to make something happen in a complex organisation for a long time to come.

0 of 1 people found this review helpful

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  • demanda
  • 11-05-17

Should be required reading

Anyone trying to innovate in a corporate environment should read this... and buy copies for their leadership teams.

0 of 2 people found this review helpful