Regular price: $24.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

What does the world want? According to John Battelle, a company that answers that question can unlock the most intractable riddles of both business and culture. And for the past few years, that's exactly what Google has been doing.

Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.

But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions". Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.

No one is better qualified to explain this entire phenomenon than Battelle, who co-founded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology. And he has finally found it in search.

For anyone who wants to understand how Google really succeeded, The Search is an eye-opening and indispensable read.

©2005 John Battelle; (P)2005 Audible, Inc.

Critic Reviews

"This is an excellent, thought-provoking book." (Booklist)
"John Battelle has written a brilliant business book....All searchers should read it." (Walter Isaacson)
"This book ought to be called The Answer. As usual, John Battelle delivers insightful, thought-provoking, and essential reading." (Seth Godin)
"The book is a deeply researched and nimbly reported look at how search has defined the Internet and how it will continue to be a tremendous reflection of culture." (Publishers Weekly)

What members say

Average Customer Ratings

Overall

  • 3.9 out of 5.0
  • 5 Stars
    225
  • 4 Stars
    311
  • 3 Stars
    178
  • 2 Stars
    39
  • 1 Stars
    14

Performance

  • 3.9 out of 5.0
  • 5 Stars
    61
  • 4 Stars
    75
  • 3 Stars
    46
  • 2 Stars
    8
  • 1 Stars
    5

Story

  • 3.9 out of 5.0
  • 5 Stars
    64
  • 4 Stars
    70
  • 3 Stars
    50
  • 2 Stars
    8
  • 1 Stars
    3
Sort by:
  • Overall

Great info on the Search industry

The most comprehensive info on the search industry. Tells you the entire history all the way to the current undisputted king; Google and also the future ahead.

1 of 2 people found this review helpful