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Publisher's Summary

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally.

Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.

©2013 Drew Boyd and Jacob Goldenberg (P)2013 HighBridge Company

Critic Reviews

"Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book, Jacob and Drew explain the basic building blocks for creativity and, by doing so, help all of better express our potential." (Dan Ariely, author of Predictably Irrational)

What members say

Average Customer Ratings

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  • Deanna
  • Barto, PA, United States
  • 12-01-13

Narrator kills this book.

Would you try another book from Drew Boyd and Jacob Goldenberg and/or David Drummond?

Not sure - couldn't get based the narrator - awful.

Would you ever listen to anything by Drew Boyd and Jacob Goldenberg again?

Not sure - couldn't get based the narrator - awful.

Would you be willing to try another one of David Drummond’s performances?

Never - so monotonous it was to hard to listen to - please audible - hire new narrators!

Any additional comments?

Please audible - hire new narrators! Giving this book back!

3 of 4 people found this review helpful

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    5 out of 5 stars

A wonderful book about creativity. Based on SIT.

Very instructive, with nice English for a foreign listener. Based on SIT method, which has roots on TRIZ. Highly recommended.

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  • Amr K.
  • 10-21-17

Must read if you are looking to be creative

template for being creative, brilliant book.
This review needs a minimum of 15 words. Hence the last statement

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  • Greg Stadler
  • 04-03-16

Works from day 1! And anyone can do it.

I've used it, it really does work, in many different settings, problem solving, productivity, New Prod Dev/Service Dev, marketing campaigns and strategy.