Drew Boyd is a global leader in creativity and innovation who guides teams, global businesses and governments to deliver breakthrough results. He is a 30-year industry veteran, including 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. While at J&J, Drew earned his first patent for a device that makes spine surgery easier. Today, he trains, consults, and speaks widely in the fields of innovation, persuasion, and social media with companies such as Macy's, Toyota and Proctor & Gamble. He is also the executive director of the Master of Science in Marketing Program and associate professor of Marketing and Innovation at the University of Cincinnati. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business.
Inside the Box
- A Proven System of Creativity for Breakthrough Results
- By: Drew Boyd, Jacob Goldenberg
- Narrated by: David Drummond
- Length: 8 hrs and 52 mins
With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.....
Narrator kills this book.
- By Deanna on 12-01-13
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Regular price: $24.47