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Publisher's Summary

This is the ultimate guide book for any micro-, small-, and medium-sized business, as well as solo entrepreneur, as it highlights:

  • What global goals are
  • Why business owners need to care
  • How to apply each individual goal to your business

With the help of practical examples, 60 innovative ideas, and two well researched case studies, Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach.

Furthermore, you will learn about the value chain and your customer's journey, and how you can adapt your business to reduce any form of waste in the chapter on lean management. You may wonder what green leadership and green marketing can do for you. No need! You will find out when you listen through the chapters. You will also discover how you can tie it all together and write your first corporate social responsibility policy and you own agenda for change.

©2016 Naomi Mc Laughlan (P)2016 Naomi Mc Laughlan

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