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Publisher's Summary

Every year 2,000,000 men and women start a business – and so can you! Brian Tracy, one of the top business teachers, trainers and authors in the world today, shows you how, starting with little or nothing…You Can Achieve Financial Independence!

In this practical, proven 12 Lecture program, you’ll learn these priceless lessons to set you on the road to business success:

  • 1 The Entrepreneurial Mindset
  • 2 Planning for Profitability
  • Selecting the Right Product or Service
  • 4 Keys to Building a High Profit Business
  • 5 Marketing, Selling and Customer Service
  • 6 Winning the Hearts and Minds of Customers
  • 7 Selling Your Way to the Top
  • 8 Closing the Sale
  • 9 All Business is People Business
  • 10 Get Your Numbers Right
  • 11 Financing Your Business
  • 12 Increasing Your Profits/Balancing Your Work and Personal Life

Plus: PDF Workbook with Notes and Application Exercises for each lesson! On page 1 of the workbook PDF, click the link to receive over $100 worth of bonus materials.

Special Bonus: Access more than $100 worth of online resources to build your business faster; an Entrepreneurial Skills Assessment to discover your strengths and weaknesses, and breakthrough opportunities, plus 30 priceless video lessons for business success.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2011 Brian Tracy (P)2011 Gildan Media Corp

What members say

Average Customer Ratings

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  • morton
  • Rego Park, NY, United States
  • 10-11-11

An Instant Classic!

Like most of Brian Tracy' s books, this one will be an instant classic. He takes all the guesswork out of starting a business....with his insight and priceless lessons, he sets you on the quick road to success. From helping you choose the right product or service to learning how to market and sell it, to financing your business, he has all the answers. The audio also comes with a pdf workbook and access to online assessments and video lessons. It is all you need to get started and find financial independence! Perfect for today's world, where owning your own business is the only way to go!! Highly recommend it.

7 of 7 people found this review helpful

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Very true...!!

The information here is very useful and very practical to the listener it gives you real experience advice

1 of 1 people found this review helpful

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  • Russ
  • Post Falls, ID, United States
  • 11-04-11

Good value in the book, avoid the website

The book is a clear, concise outline for anyone wanting to improve their general business or sales knowledge. In the book he refers to his website and all of the FREE things there but I can tell you from experience that the only thing that is free is the "Newsletter" which is actually just an endless barrage of offers for his paid programs.

3 of 4 people found this review helpful

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  • Robert
  • Wayne, MI, United States
  • 10-09-11

Annoying wet mouth noises

I was only able to get through about 20 minutes before having to stop listening.

Sounds like an old man sucking on a cough drop while reading his book. Every pause in speech, every comma, every period, I hear him smacking his tongue, his lips, his cough-drop or whatever it is he has that is obviously making too much saliva in his mouth. I'm sure his intention was to lube up his choppers to read through this book. But, to me its pretty annoying, and I cant get past that.

the first 20 minutes is pretty much just hyping himself. and thats all I listened to before giving up. So I cant give a full review just yet.

I might have to shelve this audiobook, and give it a listen in another month or so when my attention isnt drawn to the two negatives I've noticed right away in this audiobook. The wet mouth sounds, and the self promotion.


should be titled Self Promotion Business Made Simple: A lip smacking adventure through my accomplishments.


8 of 13 people found this review helpful

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Brian is a true master!

Brian really makes his topics easy to follow and thus very easy to understand. Thank you Brian for sharing your wisdom.

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Wow! Solid Practical

Brian Tracy drops alot gems. This book has be reviewed several times to get most benefit from.

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  • will
  • Kyle , TX, United States
  • 12-25-14

Worth Your Audible Credit

I love Brian Tracy.

I listened to this book while flying and didn't have too high of expectations for it because I've listened to some great Brian Tracy books and they can't all be gems, right? But, I had to break out a notebook shortly after starting this audio to take notes and answer some of the questions Brian was asking. I felt like this book helped me clarify what I'm trying to accomplish in my professional life and educated me on a few things I was unaware of. Brian's personal story is very inspiring and made me feel like I can figure out this business thing if I seek the right information.

1 of 2 people found this review helpful