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Publisher's Summary

Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, Second Edition, offers quick, easy solutions for all your planning dilemmas. Packed with the latest tips and advice, this fun, friendly resource will help you launch your company with confidence.

Discover how to:

  • Assess your company's goals and objectives
  • Create a clear, precise mission statement
  • Identify customers and understand their needs
  • Differentiate your business from the competition
  • Understand budgeting and finances
©2005 Wiley Publishing, Inc (P)2007 HarperCollins Publishers

What members say

Average Customer Ratings

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  • Overall
  • Jared
  • Springville, UT, United States
  • 02-18-11

Not exactly what I was looking for...

I was hoping for a book on how to write a business plan step by step. This one just tells you why you need a business plan and the uses for it.

3 of 3 people found this review helpful

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Truly for dummies

This is a book of common sense. The insight to business planning is superficial and the simplicity of the knowledge presented captures the title brilliantly. After listening to this, I now know that I am not a dummy when it comes to business planning. I would only recommend this book to folks with a cursory education.

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  • Big Mac
  • Hamilton, Ohio, US
  • 12-26-16

Concise Overview of Necessary Planning Steps

For those seeking a quick study on business planning this is a good guide. I recommend it!

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Ummm....

I tried to listen and read along (a sound tactic for ADD studying) but the recording was all over the place. In the last part, it jumps ahead over 100 pages. What? Why? It never covers the missing pages. I wish I had my money back.

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Informative.

Easy listening. Very clear and helpful. I'd recommend for any "dummy" who'd like an intro into what a business plan outline looks like.

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Inspiration while running on the beach.

listened to this while on my vacation morning beach runs. Narration and presentation was easy to follow and inspirational in spite of the beach distractions. I just upgraded to a paper version along with the Business Plan Kit. Looking forward to sitting at my desk and producing my next business plan!