Comprehensive, hard-won, no-nonsense advice. 100 Rules for Entrepreneurs covers every aspect of business from the entrepreneur's point of view. Unlike other guides, it avoids mere theorising. Instead, everything is tackled in light of the realities of business in the 21st century, and through the lens of serious entrepreneurial experience.
The rise of regulations, the impact of competition and the growth of globalisation means that start-ups have to be more flexible and robust than ever before in order to prevail. Mindful of this, Neil Lewis provides practical and original advice on:
He also brings to bear his experiences on dealing with dividends, shareholders and other advanced aspects of running a start-up. Grity wisdom. Accessible and memorable - counterintuitive at times, at times reassuringly simple; refreshingly realistic throughout - 100 Rules is the ultimate companion for today's entrepreneur.
It is the direct and hard-earned wisdom of an entrepreneur who has seen it all: the giddying heights of reaching a £12m valuation in eight years from a simple start in a back bedroom with a computer and £2,000; the dizzying descent of losing it all in two, and the work required to pick up and start, successfully, again.