Brainfluence

100 Ways to Persuade and Convince Consumers with Neuromarketing

By: Roger Dooley

Narrated by: Mark Ashby

Practical techniques for applying neuroscience and behavior research to attract new customers.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. 

With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. 

• Discover ways for brands and products to form emotional bonds with customers 
• Find ideas for small businesses and non-profits 

Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.   

©2012 Roger Dooley (P)2012 Audible, Inc.

Great influencial marking book.

I listened straight through the entire book. the book is very insitful and has useful tactics for marketing and offers a great understanding for selling as well as how buyers consume. I would recommend this book to anyone interested in sales.

Amazing book

I love marketing, this book has a great insight and science the well help us understand the customers and tailor our marketing messages accordingly, don’t miss it , worth reading

Annoying guy cheap narration destroyed book

Very interesting things said taken from other books but the narrator is VERY BAD. HE IS READING THE BOOK HE DIDN'T EVEN PRACTICE I THINK. difficult to follow because of his voice and wrong reading