Brainfluence
100 Ways to Persuade and Convince Consumers with Neuromarketing
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Narrado por:
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Mark Ashby
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De:
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Roger Dooley
Acerca de esta escucha
Practical techniques for applying neuroscience and behavior research to attract new customers.
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
- Discover ways for brands and products to form emotional bonds with customers
- Find ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2012 Roger Dooley (P)2012 Audible, Inc.Los oyentes también disfrutaron...
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Historia4.5 out of 5 stars 482
Organized around a simple metaphor of a dipper and a bucket - already familiar to thousands of people - How Full Is Your Bucket? shows how even the smallest interactions we have with others every day profoundly affect our relationships, productivity, health and longevity. Coauthor Donald O. Clifton studied the effects of positive and negative emotions for half a century, and he and his colleagues interviewed millions of people around the world.
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3 out of 5 stars
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To much promotional information
- De Elizabeth en 12-22-20
De: Tom Rath, y otros
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The School of Life
- An Emotional Education
- De: The School of Life
- Narrado por: Alain de Botton, Charlie Anson
- Duración: 9 h y 27 m
- Versión completa
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General4.5 out of 5 stars 59
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Narración:4.5 out of 5 stars 51
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Historia4.5 out of 5 stars 51
Emotional intelligence affects every aspect of the way we live, from romantic to professional relationships, from our inner resilience to our social success. It is arguably the single most important skill for surviving the twenty-first century. But what does it really mean? One decade ago, Alain de Botton founded The School of Life, an institute dedicated to understanding and improving our emotional intelligence. Now he presents the gathered wisdom of those ten years in a wide-ranging and innovative compendium of emotional intelligence that forms an introduction to The School of Life.
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5 out of 5 stars
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The school of life needs to be in schools.
- De Angela pope en 02-03-23
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Hope in the Dark
- Untold Histories, Wild Possibilities
- De: Rebecca Solnit
- Narrado por: Tanya Eby
- Duración: 5 h y 36 m
- Versión completa
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General4.5 out of 5 stars 226
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Narración:4 out of 5 stars 202
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Historia4.5 out of 5 stars 200
With Hope in the Dark, Rebecca Solnit makes a radical case for hope as a commitment to act in a world whose future remains uncertain and unknowable. Drawing on her decades of activism and a wide knowledge of environmental, cultural, and political history, Solnit argues that radicals have a long, neglected history of transformative victories, that the positive consequences of our acts are not always immediately seen, directly knowable, or even measurable.
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5 out of 5 stars
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Hope indeed!
- De Carolinebp en 04-21-17
De: Rebecca Solnit
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Black-and-White Thinking
- The Burden of a Binary Brain in a Complex World
- De: Kevin Dutton
- Narrado por: Theo Solomon
- Duración: 12 h
- Versión completa
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General4 out of 5 stars 42
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Narración:4 out of 5 stars 31
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Historia4 out of 5 stars 31
A groundbreaking and timely audiobook about how evolutionary biology can explain our black-and-white brains, and a lesson in how we can escape the pitfalls of binary thinking.
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2 out of 5 stars
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Bad
- De Brandon Cashen en 08-24-23
De: Kevin Dutton
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Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- De: Ann Handley
- Narrado por: Carolyn Jania, Ann Handley
- Duración: 11 h y 26 m
- Versión completa
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General4 out of 5 stars 14
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Narración:4 out of 5 stars 10
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Historia4.5 out of 5 stars 10
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
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4 out of 5 stars
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Great Content, Weak Narration
- De Jules en 07-27-24
De: Ann Handley
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The Algebra of Happiness
- Notes on the Pursuit of Success, Love, and Meaning
- De: Scott Galloway
- Narrado por: Scott Galloway
- Duración: 3 h y 35 m
- Versión completa
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General4.5 out of 5 stars 1,821
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Narración:4.5 out of 5 stars 1,561
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Historia4.5 out of 5 stars 1,549
Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures deal with life strategy, not business. The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway's mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories.
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2 out of 5 stars
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Too bland and unmotivational for my taste.
- De tloco6 en 06-23-19
De: Scott Galloway
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 7 h y 22 m
- Versión completa
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General4.5 out of 5 stars 12,598
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Narración:4.5 out of 5 stars 8,872
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Historia4.5 out of 5 stars 8,843
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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3 out of 5 stars
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Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
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Be Water, My Friend
- The Teachings of Bruce Lee
- De: Shannon Lee
- Narrado por: Shannon Lee
- Duración: 7 h y 20 m
- Versión completa
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General5 out of 5 stars 2,032
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Narración:5 out of 5 stars 1,782
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Historia5 out of 5 stars 1,777
Bruce Lee is a cultural icon, renowned the world over for his martial arts and film legacy. But Lee was also a deeply philosophical thinker, learning at an early age that martial arts are more than just an exercise in physical discipline - they are an apt metaphor for living a fully realized life. Now, in Be Water, My Friend, Lee’s daughter, Shannon, shares the concepts at the core of his philosophies, showing how they can serve as tools of personal growth and self-actualization.
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5 out of 5 stars
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A different yet useful self help book
- De Yuri Fronda Rabena en 10-14-20
De: Shannon Lee
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Keep It Shut
- What to Say, How to Say It, and When to Say Nothing At All
- De: Karen Ehman
- Narrado por: Julie Lyles Carr
- Duración: 5 h y 37 m
- Versión completa
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General4 out of 5 stars 662
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Narración:4 out of 5 stars 559
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Historia4 out of 5 stars 562
Kind, encouraging, and humorous, Karen Ehman helps us learn the essential practice of using our words more effectively - alleviating heartache and regret, reducing relational tension and conflict, lessening our stress levels, and growing our relationship with God. From Bible times to modern times women have struggled with their words. What to say and how to say it. What not to say. When it is best to remain silent. And what to do when you’ve said something you wish you could now take back.
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1 out of 5 stars
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Horrid
- De Becky en 07-31-15
De: Karen Ehman
Lo que los oyentes dicen sobre Brainfluence
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Louie
- 07-26-24
Great influencial marking book.
I listened straight through the entire book. the book is very insitful and has useful tactics for marketing and offers a great understanding for selling as well as how buyers consume. I would recommend this book to anyone interested in sales.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Rehab
- 09-17-24
Amazing book
I love marketing, this book has a great insight and science the well help us understand the customers and tailor our marketing messages accordingly, don’t miss it , worth reading
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Total5 out of 5 stars
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Ejecución2 out of 5 stars
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Historia2 out of 5 stars
- pavlos elenis
- 01-19-21
Annoying guy cheap narration destroyed book
Very interesting things said taken from other books but the narrator is VERY BAD. HE IS READING THE BOOK HE DIDN'T EVEN PRACTICE I THINK. difficult to follow because of his voice and wrong reading
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