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The Steve Jobs Way  By  cover art

The Steve Jobs Way

By: Jay Elliot, William L. Simon
Narrated by: Christopher Hurt
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Editorial reviews

The most intriguing bit of contemporary technological history is easily the rise of Apple Computer, and so of course, the most fascinatingly controversial person in that history is CEO Steve Jobs. A company doesn’t grow so large so quickly without stepping on a few toes, making the story of Steve Jobs’ rise, fall, and return to power at Apple a hotly debated topic among industry geeks as well as ordinary consumers. Particularly with the publication of William L. Simon’s unauthorized best-selling biography, iCON Steve Jobs, which notoriously skewered Jobs as a cutthroat overachiever, the debate over whether the “Stevian” style of leadership is worth emulating has become increasingly polarized.

Jay Elliot, former Senior Vice President of Apple who was responsible for corporate operations and overall business planning, reported directly to Steve Jobs during the company’s original boom and its subsequent renaissance. He is therefore in a unique position to dig into the truth behind the mythic man, and does so with the gleefulness of someone who has long been “drinking the Kool-Aid” of how awesome the Apple working environment is. Steve Jobs’ management style and his legion of loyal customers have often been compared to a cult, and Elliot has firmly bought in. In many ways, the subtitle for this book ought to be “A Staunch Defense of Micro-Management”. From his understanding of Jobs’ nit-picky methods as “attention to details” to his dismissal of innovations made during Jobs’ temporary absence from Apple, Elliot’s positive spin never wavers.

At first, it seems surprising that William L. Simon co-wrote this book. As the listen progresses however, similarities between The Steve Jobs Way and iCON become clear. The anecdotal evidence is largely the same for both books, and the main distinction is that Simon previously used these stories to vilify Jobs, whereas Elliott and Simon’s joint effort here glorifies Jobs. When it’s merely a matter of tone that separates these two perspectives on the same history, the choice of narrator is particularly important.

Christopher Hurt is a very solid choice, as most of his voice work is in classics and nonfiction. What could have been a very shallow and sugary take becomes in Hurt’s audio a beguiling and ultimately fairly persuasive portrait of a misunderstood guru. Entrepreneurs looking for insight will enjoy a very sensible-sounding listen, while Apple devotees will still feel that Hurt is on their side. He is careful to keep both feet on the ground, even when the text itself seems to be veering into the territory of simply singing Jobs’ praises. The Steve Jobs Way successfully tips the scales back against the recent spate of Jobs-bashing, but it’s the way Christopher Hurt takes this Apple love-fest with a grain of salt that makes it a worthy listen. —Megan Volpert

Publisher's summary

In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style - which encompasses four major principles: product, talent, organization, and marketing.

Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

©2011 Jay Elliot and William L. Simon (P)2011 Audible, Inc.

Critic reviews

“There have been so many books about Steve Jobs but none that have the vantage point of an insider like this one. The narrative is very engaging and I could not stop reading.... Jay has done a fantastic job to provide insights that we all can use from the man who has inspired two generations of entrepreneurs.” (Naeem Zafar, Lecturer, Entrepreneurship, University of California Berkeley, Haas School of Business)
"Steve Jobs is a revolutionary leader and thinker who has been written about by many people. But for the first time, in The Steve Jobs Way, Jay Elliot brings a deep, insider perspective of Steve Jobs' unique leadership style, which has forever changed our everyday lives and the world around us.” (Howard Behar, former president of Starbucks Coffee International and author of It's Not About the Coffee)
“Christopher Hurt gives an outstanding narration of this insider’s analysis of Steve Jobs’s one-of-a-kind leadership at Apple. Hurt’s casual gravitas is perfect for an analytic business biography; he’s superb at using his vocal tone and phrasing to emphasize crucial points.” ( AudioFile)

What listeners say about The Steve Jobs Way

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Excellent, informing read

Would you listen to The Steve Jobs Way again? Why?

I've already listened to this twice through, and eventually will tune back into it again. I knew the original Steve Jobs during the early-to-mid 80's and several of his staff, including in the Apple department, then later the Mac one.Of all the books about him -- I believe this best captures the realities of working side-by-side with him, competing with him, and learning with and through Steve.

That stated, I've read a number of others, plus many articles about Jobs, heard his keynotes, et al.

What did you like best about this story?

Realistic descriptor of sequences of actual experiences author had with Jobs and Apple - as an Apple insider himself. Also the fact he seemed realistic in presenting the positives & negatives.

Which scene was your favorite?

hmmm...given i 'heard' the book i really wasn't thinking of scenes at the time. i did like the various examples of how Job's persistence ran through most all his relationships he did speak of and the factor it played in his successes. Japan scene comes to mind most specifically.

If you were to make a film of this book, what would be the tag line be?

iLeading: leading self, leading others, leading edges

Any additional comments?

This book felt more like it was written for the right reasons (vs just to jump on the publishing bandwagon at time of death), in the right timing - during the last year of Jobs life -- and like he really participated in the process of the captures shared.

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Fascinating, absorbing

I have been listening to this book while I am waiting for Walter Isaacson's biography of Steve Jobs to be published. It is a wonderful surprise, written by Jay Elliot, who was Job's "right hand man" for years. He offers a fascinating look at Jobs from inside Apple, and how Jobs operated it. I found myself to be so absorbed that it was difficult to turn off and go to bed. And the narrator has an easy and compelling voice.

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    4 out of 5 stars
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    4 out of 5 stars

Good but forced

I enjoyed the book. Some great inspiration and an inside look at Apple and Jobs. However, the writer tended to crowbar in his achievements and thinking in a way that appeared too forced when I really just wanted to hear about Jobs.

Very much worth a listen though.

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    4 out of 5 stars

fun read

Much better than many other books about Steve Jobs and leadership. Unlike other books on audible aobut this topic, this book has an insider's view point and new material, not just direct quotes from material you can experience first hand on you tube. The new stories really give you a new look at the inside workings of Jobs the leader and Apple. In addition the narration is good (not the absolute best but still good).
After a while, the book sort of rambles, and one is left without a clear concise message (I doubt Jobs would approve), but still it was very entertaining and enjoyable. The insider quality is novel and really offers a lot.

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Inspiring and well written

Listened to this on the way to work and felt inspired everyday to love the details and follow my gut.

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Very inspiring for product developers. IDers

Would you consider the audio edition of The Steve Jobs Way to be better than the print version?

I am a working Mom of 2. I have no time to read like before. I am an IDer. I can listen to books while I design or travel. I love listening to my favorite parts over and over.

What did you like best about this story?

There are so many people in charge that aren't ultimate consumers. They take the fun out of making product. After being in the biz for 14 yrs and always getting beaten down by corporate this was very encouraging and refreshing.

What about Christopher Hurt’s performance did you like?

His voice, tone and delivery.

Was there a moment in the book that particularly moved you?

When they were presenting to the Japanese and they all had they're eyes closed.

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Great book !

Lots of real insider info about Steve Jobs and the great products and successful corporations he inspired !

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interesting history/stories predictable

What did you like best about The Steve Jobs Way? What did you like least?

i found the history of Apple interesting,however many of the stories were largely predictable, drawn out and too long

What aspect of Christopher Hurt’s performance would you have changed?

great reading

Did The Steve Jobs Way inspire you to do anything?

Steve,s vision was amazing, to bad he he lived to work,i would rather work to live

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Vivid

Fresh approach and insight. Very crisp perspective on how events contribute to learning and find their real destined power when applied!

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Very inspiriting and informative

you really get a sense of who Steve Jobs is and how much details he puts into his products. Made me want to purchase an Apple product!

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3 people found this helpful