This Is Marketing

You Can't Be Seen Until You Learn to See

De: Seth Godin

Narrado por: Seth Godin

#1 Wall Street Journal Bestseller

Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

Reseñas de la Crítica

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." —The Financial Times

Play at 1.25 speed and it's perfect!

Seth's speaking pace is slower than what I'm comfortable with but sped up the narration to 1.25 and it is perfect! The content and assembly of content is excellent!

Worth it

Best Seth Godin book ever! He just keeps getting better and better. Full of practical wisdom. Will listen again and again.

Top book on marketing!

Very well done book.A must read for all marketers.I highly recommend this book to all people in selling and marketing fields.

Do Work That Matters

If you only get one point from this book it's to do work that matters. There are lots of ways to go about it. And Seth breaks them all down.

Best book on marketing that I’ve read

Seth Godin really understands people and that becomes extremely clear throughout the chapters of this book.

I consider this a must read for any entrepreneurs or sales reps. I’m going to read it a couple times a year from now on!

I even bought the hard copy just to have a visual reminder sitting in my desk.