This Is Marketing

You Can't Be Seen Until You Learn to See

By: Seth Godin

Narrated by: Seth Godin

#1 Wall Street Journal Bestseller

Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

Critic reviews

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." —The Financial Times

good book

I feel it had very good information but could be a little less of a story and a little more of a how to. Over all a good read. It really started to get my attention just over half way through.

A fantastic book, and not just for marketers

Enjoyed the book a lot. Many great examples I shared with the team. Highly recommend.

This will kick your ass into gear

This book felt like Seth was speaking directly to me, and addressed every point on my mind. It’s pretty insane. If you don’t buy this book, I’m gonna be 100 steps ahead of you.

A Refreshing Reminder on What Real Marketing Is

This is a great reminder of what marketing is. Seth hit it on the nail with this one.

Must-read for anyone offering products or service

there are many gems . just one or two are make this book and the time you take to listen to it worth every penny.