Customer Psychology

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book. 

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

Master the Science of Persuasion and Transform the Way You Sell. In Sales Psychology Decoded: The Neuroscience Behind Buying Decisions, sales expert FC Bohnke breaks down the latest psychological and neuroscientific research to explain why customers buy—and why they don’t. This isn’t just another book filled with buzzwords or fluffy motivation. It’s a practical, science-backed guide that empowers sales professionals to apply cognitive psychology and behavioral science in real-world selling. You'll discover: How the brain processes trust, urgency, and value What subconscious triggers...

Small choices. Big shifts. This book makes customer psychology usable for real impact. - Nir Eyal, best-selling author of Hooked: How to Build Habit-Forming Products --- Ever wonder why customers abandon their carts over a $2 fee—but pay $6 for coffee without blinking? The answer isn’t in your funnel. It’s in their heads. In The Psychology of CX 101, customer experience expert Mark Levy delivers a practical field guide for understanding—and designing for—the real psychology behind every customer decision. With 25+ years in CX, Levy shows you how simple behavioral tweaks can drive ...

Customer Service Success, The 6 Keys To Deliver A World-Class Experience, offers you new solutions to the age-old challenges that you face in your business every day…How do you keep your customers happy so that they never leave you? How do you get your clients excited to come back to your businesses time and time again? How do you create raving fan customers that will tell all of their friends, family and colleagues that they must to do business with you? This book will answer all of these questions for you and more in a simple, easy-to-follow format that is entertaining and educational. ...

NOW AVAILABLE THE NEW HANDBOOK ABOUT HOW TO USE NEUROSCIENTIFIC PSYCHOLOGY IN MARKETING The human mind evolves at a rapid pace, which is why we wanted to publish this book on Psychology and related topics for all those who see in the science of thought, feelings and behaviors a way to expand and apply their knowledge profitably. And because the different disciplines are broad and branching, they are part of each individual's self-esteem, which is the most relevant factor to mental health, personal fulfillment, and happiness. This manual includes several chapters that illustrate, define, and...

Views are easy to count. Clients are harder to earn. You can post consistently, improve your camera setup, and still wonder why the right people never reach out. Video Conversion Science starts with a more useful question: What does a buyer need to understand before they feel ready to hire you? Krysta McAllister brings buyer psychology and practical video strategy together in a guide for service providers, consultants, coaches, and small business owners. You’ll learn to turn real client questions into videos that demonstrate your expertise, explain your offer, and invite the right next ...

Brought to you by Penguin. THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders...

Speaking Frankly About Business Relationships: The Seven Elements of Successful Business Relationships is an invaluable guide for business professionals who want to understand the expectations that most influence their business. JC Quintana (Speaking Frankly About Customer Relationship Management and Speaking Frankly About Conversation Intelligence) shares his social and cognitive psychology expertise to present seven essential elements of where business relationships deteriorate and how to prevent them from ending. JC also highlights common pitfalls in business relationship development and...

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable...

The latest book from Dr. Direct will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online...

Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People). Once every few years a book comes along with an...

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39...

Think this is a book about selling products? Think again. People rarely buy products. They buy what those products will do for them. If you've ever sat across the table from a customer, tried to earn their trust, answered impossible questions, survived changing expectations, or heard the words "While we're at it..."—this book is for you. Whether you sell kitchens, windows, flooring, closets, roofs, HVAC, bathrooms, solar, insurance, or any product that takes you into someone's home, you'll recognize the people, the conversations, and the chaos. Packed with hilarious real-world stories, ...

You made something useful. You offered something valuable. So why aren’t customers buying? The problem may not be your product, service, or idea. It may be the connection between what you offer and what your customer actually wants relieved. Pain Points is a practical marketing field guide for small business owners, creators, product sellers, freelancers, consultants, service providers, coaches, authors, and entrepreneurs who are tired of guessing what customers want. Instead of offering another collection of advertising tricks, this book shows you how to identify real customer problems, ...

In today's fast-paced, ever-evolving world of sales, traditional methods no longer guarantee success. Buyers are more informed, discerning, and resistant to high-pressure tactics than ever before. So how can sales professionals adapt and thrive in this new environment? Enter "The Reverse Ask Technique" — a groundbreaking approach that flips the script on conventional sales wisdom. "The Reverse Ask Technique" challenges the notion that to achieve more, you must ask for more. Instead, it reveals the power of asking for less to close more deals. This counterintuitive strategy leverages human...

'A book for the ages' – Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products – they hacked the human mind. This audiobook reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with...

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...

Unlock the secret to unbreakable customer loyalty in today’s fast-paced 2025 market with Locking In Loyalty - Mastering Switching Costs to Build Unbreakable Customer Bonds. As acquisition costs soar to 5-25 times the price of retention, per a 2025 Gartner study, and global churn hits 18%, per McKinsey, entrepreneurs, founders, sales and marketing leaders, and strategists face a critical challenge: how to keep customers from defecting to fleeting free trials. This groundbreaking book, penned by a seasoned business advisor with over 20 years in audit, finance, and consulting, reveals the ...