Sales Psychology Decoded
The Neuroscience Behind Buying Decisions A Scientific Approach to Understanding Customer Psychology
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Sales Psychology Decoded
Buy for $9.99
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Narrated by:
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Virtual Voice
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By:
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FC Bohnke
This title uses virtual voice narration
Master the Science of Persuasion and Transform the Way You Sell.
In Sales Psychology Decoded: The Neuroscience Behind Buying Decisions, sales expert FC Bohnke breaks down the latest psychological and neuroscientific research to explain why customers buy—and why they don’t.
This isn’t just another book filled with buzzwords or fluffy motivation. It’s a practical, science-backed guide that empowers sales professionals to apply cognitive psychology and behavioral science in real-world selling. You'll discover:
How the brain processes trust, urgency, and value
What subconscious triggers affect decision-making
How to tailor your pitch to different buyer personas
The role of emotional vs. rational thinking in the sales process
Proven psychological frameworks to boost conversions
Whether you're in B2B, consulting, SaaS, or e-commerce, this book gives you the tools to connect more deeply, sell more strategically, and win more deals.