Customer Development

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

More than two generations ago, the venture capital community convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies?

The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.

Get Found is a straightforward, no-fluff guide that empowers entrepreneurs to flip the script: instead of chasing, start attracting. Learn how to use search engine optimization (SEO) not just as a technical tool, but as a trust-building strategy that makes you the obvious choice in your market. The result? A business that works for you 24/7, even when you close your laptop.

The AI Gold Rush is Here. Most People Are Missing It. You Don't Have To. Right now, thousands of businesses are desperately searching for someone to build AI chatbots that capture leads, book appointments, and handle customer service 24/7. The demand is exploding, but qualified providers are scarce. This is your opportunity to claim your share of the $183 billion AI chatbot market. Build and Sell AI Chatbots reveals the complete blueprint for launching a profitable AI automation agency without writing a single line of code. Author Eric Thompson, a Senior ML Engineer who transitioned from ...

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable...

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Customer Service Success, The 6 Keys To Deliver A World-Class Experience, offers you new solutions to the age-old challenges that you face in your business every day…How do you keep your customers happy so that they never leave you? How do you get your clients excited to come back to your businesses time and time again? How do you create raving fan customers that will tell all of their friends, family and colleagues that they must to do business with you? This book will answer all of these questions for you and more in a simple, easy-to-follow format that is entertaining and educational. ...

What if your next customer didn't have a pulse, preferences, or patience for poor performance? In Machine Customers: The Evolution Has Begun, CX Evolutionist Katja Forbes reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.

This book is your hands-on guide to understanding, designing, and deploying AI agents that do more than chat — they act. Whether you're a beginner or a technical professional, you'll explore how intelligent agents are automating real-world tasks across industries like customer support, e-commerce, healthcare, finance, education, and software development. Inside, you'll learn: What AI agents are and how they work Key tools like LangChain, Flowise, and Make.com Real use cases with workflows, tools, and diagrams How to build agents with or without code What’s coming next in autonomous ...

Most sales and service jobs get dismissed as “just a job.” But what if you could see yourself as more than a rep, advisor, or associate? What if every time a customer walked in, you had the power to save their day? Service-Heroes: Skills to Save Your Customers Day is a bold new guide that redefines sales and service careers—not as transactions, but as missions. Drawing from years of frontline experience in automotive sales, cigar sales, and as a service advisor, Donny Muse delivers a playbook for transforming your perspective. Customers aren’t numbers—they’re people with real ...

WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with explanations and examples. These are the same blueprints that I and many other marketers use to create a successful business. This is what separates an okay Internet marketer with a successful one. Most marketers don't use a funnel, and this is them basically leaving out thousands of potential sales. And there are those who have used a funnel but were not able to see results. There's a few reasons why some people fail with funnels. They structured...

The traditional methods of acquiring customers and generating sales are being replaced. Google’s endless algorithm updates, zero-click results, and AI-generated answers are choking off website traffic like never before. If your business relies even slightly on search engines—or if sudden drops in traffic have blindsided you—Goodbye Google, Hello Marketing is your wake-up call.

What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies...

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.