Behavioral Design

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Written by the forensic nurse who transformed the way the FBI profiles and catches serial killers, this thought-provoking book takes an intimate look at the creation of the Behavioral Science Unit–the inspiration for Hulu’s Mastermind documentary. In the 1970s, the FBI created the...

According to numerous neuroscience studies, 95% of our thoughts, emotions, and learnings occur before we are consciously aware of them. However, much of today’s technology is built based on the other 5%; the part users are able to articulate in focus groups, interviews, and when filling out surveys. It’s our job to decode the other 95%. Technology has driven progress for decades, and industries have reacted accordingly by dedicating enormous amounts of time and resources to progress in this domain by building bigger, faster, and more sophisticated systems. But what if the key to ...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

Are you ready to unlock the future of human-technology interaction? Imagine having the power to control and direct AI systems with ease. Prompt Engineering Guide offers you a path to this transformation, bridging gaps between complicated AI functions and everyday human needs. In a world rapidly evolving with AI, understanding Prompt Engineering is crucial. Your opportunity to influence AI behavior, optimize interactions, and master prompt responses is just a read away. Learn to innovate with clarity and precision at the forefront of the AI revolution. Gain insights into the vital role of ...

Discover the latest scientific evidence for the potent and revitalizing value of fun and how to make having fun a habitual and authentic part of your daily life with “this well-researched and impressive guide” (BookPage). Doesn’t it seem that the more we seek happiness, the more elusive it...

This comprehensive guide presents a complete, structured exploration of ethics and professional practice in behavior analysis. It builds from foundational ethical principles through advanced topics such as supervision, delegation, crisis response, and data protection. Each chapter is written in clear, applied language to support both learning and real-world practice. The book emphasizes the integration of ethical principles into everyday behavior-analytic decision making. Topics include client rights, dignity, informed consent, confidentiality, professional conduct, competence, and scope of...

Stop Treating Your Money Like a Broken System Your financial life crashes every month like poorly written code. Bills arrive unpredictably. Investments sit on autopilot with no error handling. Emergency expenses bring everything to a halt. You earn good money but feel constantly behind. What if you could debug your finances like you debug software? How to Make Money Work Like Code teaches you to build a robust financial operating system using the same systematic thinking that keeps complex software running smoothly. No get-rich-quick schemes or wishful thinking—just proven engineering ...

Most UX design begins with data. Clicks. Conversion rates. Funnels. Dashboards. But data only tells you what users do. It does not tell you what they experience. HUMINT UX introduces a new way of designing—one grounded in real human behavior, not just measurable activity. In an era where artificial intelligence predicts, personalizes, and influences user decisions at scale, traditional UX methods are no longer enough. Systems are becoming more powerful—but not necessarily more aligned with the people using them. This book bridges that gap. Drawing from principles of human intelligence (...

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Financial Times Best Business Book of 2025 Winner of SABEW Best in Business Book Award Two leading gender experts and Harvard researchers reveal a new paradigm for fairness at work and offer professionals at every level, in any kind of organization, immediate, proven, and evidence-based ways...

A simple walk around the block set journalist Spike Carlsen, bestselling author of A Splintered History of Wood, off to investigate everything he could about everything we take for granted in our normal life—from manhole covers and recycling bins to bike lanes and stoplights. In this...

A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice...

We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions.

What if the next stage of your growth didn’t require doing more but deciding better? Getting Everything You Can Out of What Comes Next is the strategic evolution of the classic Getting Everything You Can Out of All You’ve Got,, originally authored by Jay Abraham, shifting the focus from maximizing what you have to multiplying what comes next. Most businesses try to grow by doing more: More marketing More optimization More effort But the companies that outperform everyone else don’t win by doing more. They win by making a small number of strategic decisions that multiply everything ...

This e-book offers a comprehensive rounded view of research as a tool for problem-solving. The purpose of this e-book is to promote an understanding of basic research for college and university students in all fields. It covers terms which are used in research, ethical Issues in Research with Children, research designs and methodologies, selection of appropriate research design methodologies, data analysis procedures, and how to write a research proposal.

The scientist who has been dubbed the “Father of Intelligent Design” and author of the groundbreaking book Darwin’s Black Box contends that recent scientific discoveries further disprove Darwinism and strengthen the case for an intelligent creator. In his controversial bestseller...

In this revolutionary guide, Stanford University Professor and international bestselling author of inGenius adopts her popular course material to teach everyone how to make imaginative ideas a reality. As a leading expert on creativity, Tina Seelig has continually explored what we can each do to...

FORMERLY PUBLISHED AS INSIGHT OUT International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action. For the past fifteen years, Professor Tina Seelig has taught her Stanford...

Stop relying on fleeting motivation. Discover the actionable behavior design framework to build consistent habits that survive stress, fatigue, and chaotic days. If you’ve ever started a new routine with high energy only to abandon it by week three, you aren’t lazy. You don’t lack willpower, and your discipline isn’t broken. You are simply relying on a fragile system built exclusively for your "perfect days." The harsh reality of personal growth is that life rarely cooperates. When stress peaks, schedules break, or exhaustion sets in, rigid habits are the first things to collapse. ...