Design Psychology

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door...

A paradigm-shifting study of neurodivergent women—those with ADHD, autism, synesthesia, high sensitivity, and sensory processing disorder—exploring why these traits are overlooked in women and how society benefits from allowing their unique strengths to flourish. As a successful Harvard and...

In this inspiring narrative, Imagineer, explorer, and Disney Legend Joe Rohde offers a master class in creativity on a world-spanning journey to discover the origins of personal creativity, the power and potential of enterprising groups, and the remarkable parallels between collaboration and exploring the real world.

Designers Don’t Read is a love song to graphic design and graphic designers. Austin Howe is a creative director, writer, advocate, and cheerleader for design - but not a designer. He believes in the "wonder and exuberance of someone who gets paid - by clients to do what he loves". Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Unlock the secrets of effective teaching and learning with Understanding Robert M. Gagné: A Complete Guide to the Nine Events of Learning Theory and Instructional Design. This comprehensive guide delves into the groundbreaking work of Robert M. Gagné, the pioneer of modern instructional design whose ideas have shaped education, corporate training, and adult learning worldwide. From the foundational principles of Gagné’s learning theory to his famous Nine Events of Instruction and Five Types of Learning outcomes, this book offers educators, trainers, and instructional designers a step-...

This guide reveals practical steps to craft a social and digital presence that makes attraction feel effortless and authentic, based on proven strategies. Explore the window shopping system to draw women into your online world. Learn social proof strategies to create emotional resonance without pursuing. Master digital presence to turn social media into a hub for genuine interest. Discover transformation stories of men boosting confidence and results. Design emotional architecture to build investment before a first date.

"This book will give you language for something you felt your whole life but couldn't quite articulate." —From the foreword by Mel Robbins, author of The Let Them Theory You’re not stuck because the problem is too hard. You’re stuck because you want two things that can’t both be true...

ATTENTION STUDENTS: If you need to write a paper on organizational development or organizational design and structure, then this is the perfect reference. It's simple, easy to understand, and right to the point. Organizational Development This book explains organizational development in a way that is easily understood by anyone. It introduces the concept, discusses its stages, describes it in action, highlights its benefits and drawbacks, and suggests methods for its improvement. The text is educational and informational, and it is applicable to real-world organizational change. ...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

Seeing the Whole: Understanding Gestalt Theory and Its Lasting Impact explores one of psychology’s most influential schools of thought and its continuing relevance in today’s world. Gestalt Theory revolutionized the way we understand perception, learning, creativity, and design by introducing a simple but profound idea: the whole is greater than the sum of its parts. This engaging and comprehensive book traces the origins of Gestalt psychology, introduces its core principles of perception, and examines its lasting contributions to fields as diverse as education, therapy, problem solving...

Designing for Human Happiness: Christopher Alexander, the Psychology of Place, and the Architecture of Well-Being asks a practical question: what makes one room, street, school, or workplace feel supportive, while another leaves people tense, distracted, or emotionally shut down? Grounded in Christopher Alexander’s idea of living structure and in findings from environmental psychology, this Practical Atlas guide explains how built settings affect stress, attention, belonging, creativity, and everyday mental comfort. It is written for readers who want a clear account of how places ...

Why do some lessons spark instant understanding while others leave learners overwhelmed and confused? Teachers explain carefully. Students read the material. Trainers deliver detailed presentations. Yet the knowledge refuses to stick. The reason is rarely intelligence or effort. The real culprit is something far less obvious: cognitive overload. The human mind is not built to absorb unlimited information at once. Working memory has strict limits. When instruction ignores those limits, learning slows, frustration rises, and even the most motivated students struggle to make sense of what they...

A bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives.

The Soul of the City: James Hillman on Architecture, Nature, Community, and the Psychology of Place argues that cities are not just containers for human life. Streets, buildings, parks, vacant lots, schools, libraries, and public squares actively shape attention, mood, memory, and social life. Using the ideas of James Hillman, this book presents a grounded way to think about the psyche as something expressed in the world around us, not sealed inside the individual mind. It asks why one block feels inviting and another feels harsh, why some neighborhoods hold identity while others feel ...

Make small changes to your surroundings and create extraordinary happiness in your life with groundbreaking research from designer and TED star Ingrid Fetell Lee. Next Big Idea Club selection—chosen by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant as one of the "two most...

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

How to we make sense of our surroundings and give a place meaning? What does a ‘sense of place’ signify? The Psychology of Place explores a wide range of studies of buildings, cities and regions that answer these questions. The book is widely regarded as the most fruitful statement of the psychological theories that help us to understand our transactions with the built and natural environments. Still frequently studied and cited 40 years after it was first published this ebook now makes this important work generally available.

Our world is full of colors. Everywhere we look, we find beautiful shades that make life more pleasant. However, we are rarely aware of the origin of the colors we see. What are colors, really? Why can we see in color? More importantly, we must understand how colors can change our perception of things, our judgment about something or someone, and how they might be used to influence our decisions, even without us realizing it. In this book, we will learn all these interesting things and much more about colors. From what they are and how they originate, to their uses and psychological ...

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising...