AUTHOR

Brian Wansink

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Although I'm a born and raised Midwesterner, I've spent much of my life on both coasts and as a Professor in 3 Ivy League schools. I enjoy goofing around with my 3 silly daughters, playing bad tenor sax in a rock band, and performing semi-bad stand-up comedy. But as a convicted behavioral scientist, I am obsessed with helping empower people to slim down, eat better, and to do the same for their entire family. I create simple tools to help people eat better effortlessly at home, at work, when eating out, and at the grocery store. My approach is a painless, scalable, meet-people-where-they-are way to lose weight without using the word "can't." I love French food and French fries, and I love Cabernet and Diet Coke. We just need to help our favorite foods fit better -- and mindlessly -- in our lives. My earlier best seller, Mindless Eating, changed the way dieters ate. Slim by Design is the next step. Based on 25 years of our research, it gives easy tools each of us can use to lose weight. Better yet, the same ideas can help our families lose weight, and can even help our communities. Slim by Design is my most important work, and I hope it can inspire and empower you to improve your health and your life. ---- Now here's the formal version of my bio I was supposed to post. "Brian Wansink is a behavioral economist and food psychologist, perhaps the foremost expert in changing what and how much people eat. He helped introduce the 100-calorie pack and he launched the Smarter Lunchroom Movement. He published his ideas in the groundbreaking book Mindless Eating. In it, he shows people how to eat less and eat better without conscious thought. He has now launched the Slim by Design Movement to help us eat better. The movement connects us to our companies, restaurants, grocery stores, and schools to help. Wansink is Director of the famed Cornell Food and Brand Lab and is the former White House-appointed Director in charge of the 2010 Dietary Guidelines. He has a Ph.D. from Stanford University. He is also a former amateur stand-up comic and he plays saxophone in a rock band and a jazz quartet. He has three young daughters and lives in Ithaca, New York.