Showing results by author "Luc Wathieu"

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    • How to Stop Customers from Fixating on Price

    • By: Marco Bertini, Luc Wathieu
    • Narrated by: Todd Mundt
    • Length: 24 mins
    • Unabridged
    • Overall
      4 out of 5 stars 52
    • Performance
      4 out of 5 stars 35
    • Story
      4 out of 5 stars 36

    Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.

    Regular price: $1.95

    • Are You Ignoring Trends That Could Shake Up Your Business? (Harvard Business Review)

    • By: Elie Ofek, Luc Wathieu
    • Narrated by: Todd Mundt
    • Length: 24 mins
    • Unabridged
    • Overall
      4 out of 5 stars 2
    • Performance
      4.5 out of 5 stars 2
    • Story
      4 out of 5 stars 2

    The surprising ways that the hot new thing could affect your product strategy.

    Regular price: $1.95

    • How to Stop Customers from Fixating on Price

    • By: Marco Bertini, Luc Wathieu
    • Narrated by: Todd Mundt
    • Length: 23 mins
    • Unabridged
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.

    This article was first published in the May 2010 issue of Harvard Business Review

    Regular price: $1.95