Showing results by author "Joseph C. Nunes"


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    • Your Loyalty Program is Betraying You (Harvard Business Review)

    • By: Joseph C. Nunes, Xavier Dreze, Harvard Business Review
    • Narrated by: uncredited
    • Length: 33 mins
    • Original Recording
    • Overall
      4 out of 5 stars 14
    • Performance
      4 out of 5 stars 4
    • Story
      4 out of 5 stars 4

    Even as loyalty programs are launched left and right, many are being scuttled. How can that be? These days, everyone knows that an old customer retained is worth more than a new customer won. What is so hard about making a simple loyalty program work? Quite a lot, Joseph C. Nunes and Xavier Dreze say in this complete article from the April 2006 The Harvard Business Review.

    Regular price: $1.95