Showing results by author "Jagmohan Raju"

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    • Smart Pricing

    • How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
    • By: Jagmohan Raju
    • Narrated by: Knighton Bliss
    • Length: 6 hrs and 58 mins
    • Unabridged
    • Overall
      4 out of 5 stars 218
    • Performance
      4 out of 5 stars 131
    • Story
      4 out of 5 stars 132

    In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices.

    • 4 out of 5 stars
    • Broadens your perspective on pricing; not a how-to

    • By Olaf on 12-28-10
    • How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
    • By: Jagmohan Raju
    • Narrated by: Knighton Bliss
    • Length: 6 hrs and 58 mins
    • Release date: 06-04-10
    • 4 out of 5 stars 218 ratings

    Regular price: $19.95