Showing results by author "Charan K. Bagga"
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A Better Way to Map Brand Strategy
- By: Niraj Dawar, Charan K. Bagga
- Narrated by: Todd Mundt
- Length: 20 mins
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category.
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Regular price: $3.95