Showing results by author "Al Ries"

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    • The 22 Immutable Laws of Marketing

    • By: Al Ries, Jack Trout
    • Narrated by: David Drummond
    • Length: 3 hrs and 6 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 979
    • Performance
      4.5 out of 5 stars 831
    • Story
      4.5 out of 5 stars 816

    As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

    • 4 out of 5 stars
    • Highly recommended, but could use an update.

    • By T. M. Castagna on 12-01-15

    Regular price: $18.24

    • Positioning

    • The Battle for Your Mind
    • By: Al Ries, Jack Trout
    • Narrated by: Grover Gardner
    • Length: 4 hrs and 8 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 595
    • Performance
      4.5 out of 5 stars 394
    • Story
      4.5 out of 5 stars 388

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors.

    • 1 out of 5 stars
    • Great stuff ... if it was 1975

    • By Joseph on 07-08-08

    Regular price: $19.60

    • The 22 Immutable Laws of Branding

    • By: Al Ries, Laura Ries
    • Narrated by: David Drummond
    • Length: 8 hrs and 8 mins
    • Unabridged
    • Overall
      4 out of 5 stars 157
    • Performance
      4 out of 5 stars 136
    • Story
      4 out of 5 stars 136

    Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

    • 3 out of 5 stars
    • Good, but out of date

    • By Dave C. on 09-07-14

    Regular price: $25.09

    • The 22 Immutable Laws of Marketing

    • By: Al Ries, Jack Trout
    • Narrated by: Al Ries, Jack Trout
    • Length: 1 hr and 29 mins
    • Abridged
    • Overall
      4 out of 5 stars 301
    • Performance
      4 out of 5 stars 163
    • Story
      4.5 out of 5 stars 157

    Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

    • 5 out of 5 stars
    • Outstanding book

    • By Z on 08-23-05

    Regular price: $7.97

    • Focus

    • The Future of Your Company Depends on It
    • By: Al Ries
    • Narrated by: Al Ries
    • Length: 3 hrs
    • Abridged
    • Overall
      4 out of 5 stars 69
    • Performance
      4 out of 5 stars 42
    • Story
      4 out of 5 stars 42

    If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.

    • 1 out of 5 stars
    • Really the economic history of IBM...

    • By avoidthelloyd on 08-01-17
    • The Future of Your Company Depends on It
    • By: Al Ries
    • Narrated by: Al Ries
    • Length: 3 hrs
    • Release date: 12-16-99
    • 4 out of 5 stars 69 ratings

    Regular price: $12.54

    • The 22 Immutable Laws of Branding

    • By: Al Ries, Laura Ries
    • Narrated by: Al Ries, Laura Ries
    • Length: 1 hr and 35 mins
    • Abridged
    • Overall
      4 out of 5 stars 135
    • Performance
      4 out of 5 stars 71
    • Story
      4 out of 5 stars 69

    Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

    • 2 out of 5 stars
    • Difficult to listen to

    • By creative_seattle on 10-06-10

    Regular price: $7.97

    • The 11 Immutable Laws of Internet Branding

    • By: Al Ries, Laura Ries
    • Narrated by: Al Ries, Laura Ries
    • Length: 3 hrs and 9 mins
    • Abridged
    • Overall
      3 out of 5 stars 38
    • Performance
      4 out of 5 stars 12
    • Story
      3.5 out of 5 stars 12

    The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

    • 2 out of 5 stars
    • Dated????

    • By Joe on 12-11-05

    Regular price: $12.54