Showing results by author "Jack Trout"

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    • The 22 Immutable Laws of Marketing

    • By: Al Ries, Jack Trout
    • Narrated by: David Drummond
    • Length: 3 hrs and 6 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 1,064
    • Performance
      4.5 out of 5 stars 899
    • Story
      4.5 out of 5 stars 884

    As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

    • 4 out of 5 stars
    • Highly recommended, but could use an update.

    • By T. M. Castagna on 12-01-15

    Regular price: $18.24

    • Positioning

    • The Battle for Your Mind
    • By: Al Ries, Jack Trout
    • Narrated by: Grover Gardner
    • Length: 4 hrs and 8 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 641
    • Performance
      4.5 out of 5 stars 433
    • Story
      4.5 out of 5 stars 427

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors.

    • 1 out of 5 stars
    • Great stuff ... if it was 1975

    • By Joseph on 07-08-08

    Regular price: $19.60

    • Differentiate or Die

    • By: Jack Trout, Steve Rivkin
    • Narrated by: Patrick Cullen
    • Length: 6 hrs and 18 mins
    • Unabridged
    • Overall
      4 out of 5 stars 190
    • Performance
      4 out of 5 stars 64
    • Story
      4 out of 5 stars 64

    Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

    • 5 out of 5 stars
    • Well presented arguments

    • By George on 01-06-03

    Regular price: $20.97

    • The 22 Immutable Laws of Marketing

    • By: Al Ries, Jack Trout
    • Narrated by: Al Ries, Jack Trout
    • Length: 1 hr and 29 mins
    • Abridged
    • Overall
      4 out of 5 stars 308
    • Performance
      4.5 out of 5 stars 168
    • Story
      4.5 out of 5 stars 163

    Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

    • 5 out of 5 stars
    • Outstanding book

    • By Z on 08-23-05

    Regular price: $7.97

    • In Search of the Obvious

    • The Antidote for Today's Marketing Mess
    • By: Jack Trout
    • Narrated by: Sean Pratt
    • Length: 6 hrs and 42 mins
    • Unabridged
    • Overall
      4 out of 5 stars 91
    • Performance
      4.5 out of 5 stars 31
    • Story
      4.5 out of 5 stars 30

    To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.

    • 4 out of 5 stars
    • Excellent Marketing Book

    • By Richard McLain on 11-30-09

    Regular price: $20.99

    • Big Brands Big Trouble

    • Lessons Learned the Hard Way
    • By: Jack Trout
    • Narrated by: Jeff Woodman
    • Length: 1 hr and 59 mins
    • Abridged
    • Overall
      4 out of 5 stars 18
    • Performance
      4.5 out of 5 stars 7
    • Story
      4.5 out of 5 stars 7

    Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

    Regular price: $13.27