Showing results by author "Jack Trout" in All Categories
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
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The 22 Immutable Laws of Marketing
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Release date: 04-22-14
- Language: English
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Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
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An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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branding Bible-ish
- By Los on 03-15-24
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Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Release date: 07-20-21
- Language: English
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Abridged
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Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.
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Outstanding book
- By Z on 08-23-05
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The 22 Immutable Laws of Marketing
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Release date: 12-16-99
- Language: English
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Differentiate or Die
- By: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Well presented arguments
- By George on 01-06-03
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release date: 04-26-02
- Language: English
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In Search of the Obvious
- The Antidote for Today's Marketing Mess
- By: Jack Trout
- Narrated by: Sean Pratt
- Length: 6 hrs and 42 mins
- Unabridged
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To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.
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Excellent Marketing Book
- By Richard McLain on 11-30-09
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In Search of the Obvious
- The Antidote for Today's Marketing Mess
- Narrated by: Sean Pratt
- Length: 6 hrs and 42 mins
- Release date: 01-29-09
- Language: English
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Included in Plus membership -
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Big Brands Big Trouble
- Lessons Learned the Hard Way
- By: Jack Trout
- Narrated by: Jeff Woodman
- Length: 1 hr and 59 mins
- Abridged
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Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...
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Big Brands Big Trouble
- Lessons Learned the Hard Way
- Narrated by: Jeff Woodman
- Length: 1 hr and 59 mins
- Release date: 08-05-05
- Language: English
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