adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $19.95

Buy for $19.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead.

The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.

The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put "social" back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to, they want to be engaged.

©2020 Carlos Gil (P)2020 Carlos Gil

What listeners say about The End of Marketing

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    36
  • 4 Stars
    7
  • 3 Stars
    2
  • 2 Stars
    2
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    34
  • 4 Stars
    6
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    29
  • 4 Stars
    9
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    2 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars

Nothing new here

The author is a good voice performer and reads in an engaging, charismatic manner.
As for the content itself: I'd recommend you don't waste your time if you're already familiar with basic to intermediate social media marketing principles, or if you’re in a service-based company without a literal human face to put on your brand profiles (service-based entrepreneurs and anyone doing personal-branding will probably find it more useful.)

Approximately 90% of this is common knowledge among social media marketers, particularly if one has been doing it over at least a few years.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Must read

Anyone that is at all interested in social media and marketing, this is a must read/listen. I’ll definitely be listening again!

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Great listen for young and experienced marketers

I purchased this book because I heard the author speak on a podcast. His viewpoints were very interesting on the podcast and different from what every other person typically says.


So I went out on a limb and purchased the book, totally worth it. Will be part of the regular rotation

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

thorough reflection of challenges and choices

I have listened several times. Carlock shares his thoughts and offers approaches to handling situations.

Quality primer

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent Guide to Transformative Marketing

Very insightful and excellent takeaways to apply to our marketing efforts. I will recommend the book to my team and colleagues.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Fantastic! Any business owner should read/listen

I have followed Carlos for a while and tried to read other marketing books. Listening to this on Audible was great. Insight, future planning my business - Thank You Carlos.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

EVERYONE SHOULD READ IT!

Carlos is ahead of the game when it comes to marketing insight. I’ve followed, watched and now heard his timely insight on how the marketing has changed. I recommend this book to anyone, regardless of what industry you are in or title you have.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Fun and engaging listen

I first heard Carlos speak at a communications conference and knew I had to read his book when it came out. I was not disappointed. While themed around social media, the lessons and insights of this book are relevant to anyone working in marketing, social media or internal communications roles.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Next Level Marketing Approach

Carlos has out together a very real approach to marketing. it's one centered in giving value while trying and experimenting to find success.

The marketing game changes quickly and frequently. Carlos is giving you the formula to stay relevant, build a community and thrive in a highly competitive space.

If you are looking for a new approach for your marketing strategy, Carlos will show you the way if you just pick up this book and give it your undivided attention.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 03-07-21

Good stuff!

As a professional recruiter, with a keen interest in psychology and marketing my businesses, it was great to hear something that talks about putting the human back in AI processes.
I really enjoyed the author's ideas on starting conversations and building relationships rather than focusing on the how-to of platforms and automation.
interesting stuff. Especially the future predictions.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Salsa
  • Salsa
  • 12-15-19

Insightful and informative!

Really enjoyed listening to this book. Carlos not only shares his knowledge and understanding of this topic but also the whys and how's to navigate through the modern-day marketing minefield.
I already know that this will be one of those books that I listen to repeatedly and learn something new each time.
Thank you Carlos, I understand the landscape much better now.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Dalia Courridge
  • Dalia Courridge
  • 10-27-19

An excellent book about future of marketing

Carlos talks about current state of marketing and explains why it’s the end of marketing as we know it. It’s great for someone who is new to marketing or needs a refresher. I’m a well seasoned marketeer and I still enjoyed his insights and agree with point of view. Well written and narrated too!

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 07-15-21

Great view on modern marketing

I was not deeply in love with this book’s contents, however it was well composed and important. I feel it could be summarised in less than an hour.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ronan Leonard
  • Ronan Leonard
  • 12-05-19

People buy from people.

This book is a powerful reminder that despite all the advances in technology in social media old skool still works.

Carlos used his story telling to great effect to demonstrate what works today and to give a glimpse of the future of social media.

a great book for anyone trying to improve the social part of their social media strategy.