The End of Marketing

Humanizing Your Brand in the Age of Social Media and AI

By: Carlos Gil

Narrated by: Carlos Gil

Length: 6 hrs and 37 mins

Publisher's summary

Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead.

The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.

The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put "social" back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to, they want to be engaged.

©2020 Carlos Gil (P)2020 Carlos Gil

thorough reflection of challenges and choices

I have listened several times. Carlock shares his thoughts and offers approaches to handling situations.

Quality primer

Fun and engaging listen

I first heard Carlos speak at a communications conference and knew I had to read his book when it came out. I was not disappointed. While themed around social media, the lessons and insights of this book are relevant to anyone working in marketing, social media or internal communications roles.

Great listen for young and experienced marketers

I purchased this book because I heard the author speak on a podcast. His viewpoints were very interesting on the podcast and different from what every other person typically says.


So I went out on a limb and purchased the book, totally worth it. Will be part of the regular rotation

Fantastic! Any business owner should read/listen

I have followed Carlos for a while and tried to read other marketing books. Listening to this on Audible was great. Insight, future planning my business - Thank You Carlos.

Solid, worth a read

This book is pretty solid, and I definitely learned a lot. Main thesis: be more human on social media. Don’t use stock photos, generic logos, etc. Make sure you let you, your employees, and your customers shine and make your company seem as human as possible.

Next Level Marketing Approach

Carlos has out together a very real approach to marketing. it's one centered in giving value while trying and experimenting to find success.

The marketing game changes quickly and frequently. Carlos is giving you the formula to stay relevant, build a community and thrive in a highly competitive space.

If you are looking for a new approach for your marketing strategy, Carlos will show you the way if you just pick up this book and give it your undivided attention.

Excellent Guide to Transformative Marketing

Very insightful and excellent takeaways to apply to our marketing efforts. I will recommend the book to my team and colleagues.

Must read

Anyone that is at all interested in social media and marketing, this is a must read/listen. I’ll definitely be listening again!

EVERYONE SHOULD READ IT!

Carlos is ahead of the game when it comes to marketing insight. I’ve followed, watched and now heard his timely insight on how the marketing has changed. I recommend this book to anyone, regardless of what industry you are in or title you have.

Nothing new here

The author is a good voice performer and reads in an engaging, charismatic manner.
As for the content itself: I'd recommend you don't waste your time if you're already familiar with basic to intermediate social media marketing principles, or if you’re in a service-based company (service-based entrepreneurs and anyone doing personal branding will probably find it more useful.)

Approximately 90% of this is common knowledge among social media marketers, particularly if one has been doing it over at least a few years.